What makes a company an attractive place to work?

The work environment is a hugely important factor not just in how much people enjoy their work life, but also in their productivity while at the office. It is essential for individuals to feel at peace and comfortable in their work environment in order to create a positive atmosphere and increase efficiency. 

Having a positive and peaceful work environment can help individuals enjoy their work and feel motivated to perform at their best. It is important for businesses to consider the work environment and make an effort to create a positive and peaceful atmosphere for their employees.

Besides salary, what are some key factors that influence job candidates' decisions when choosing a new role? How can businesses retain employee engagement and loyalty?

Here are some ways you can make your business more attractive to potential hires: creating a list of desirable factors and paying attention to even one of these factors could make a big difference in attracting top candidates and getting them to choose your job offer over others.

More appealing to job seekers:

• Provide a positive work-life balance i.e. Flexibility.
• Offer opportunities for professional development
• Focus on company culture

Provide a positive work-life balance i.e. Flexibility.

A significant portion of millennials places a high value on flexibility in their employment, with a recent study finding that 92% consider it to be a crucial factor in their job search. As a result, it is becoming increasingly common for companies to offer flexible work arrangements in order to attract and retain top talent.

If your business does not offer flexible work options, it may be perceived as less attractive to potential employees than competitors who offer them.

This is because flexibility is becoming increasingly important to many job seekers, especially as the demand for flexible work options continues to rise and become more prevalent in the job market. 

In today's rapidly changing work environment, more and more people are seeking out employment that allows them to have a better work-life balance and the ability to work from different locations or at different times. By offering flexibility in the workplace, your business may be able to attract a larger pool of qualified candidates and improve employee retention and satisfaction.

Additionally, offering flexible work options can be beneficial for your business in other ways. It can improve employee productivity, as employees may feel more motivated and engaged when they have the freedom to work in ways that suit their individual needs and preferences. 

It can also help to reduce turnover, as employees are more likely to stay with a company that values their needs and accommodates their work style. Therefore, it may be beneficial for your business to adapt and offer greater flexibility in order to stay competitive in the job market and create a positive work environment.

Many businesses have reported increased morale and productivity as a result of offering more flexibility. In fact, a study by IWG found that 85% of businesses experienced an increase in productivity due to flexibility. These benefits make a strong case for implementing more flexible practices in the workplace.

Offer Opportunities for Professional Development

One of the main reasons that employees choose to leave their current jobs is that they do not see any potential for career advancement within the company. When employees feel that there are no opportunities for growth and development within their current role, they may begin to perceive their position as stagnant and may start to look for other employment opportunities that offer more opportunities for advancement. This can be especially true for employees who are ambitious and motivated to succeed in their careers. 

To prevent this, it's important to make it clear to new joiners from the start what opportunities for growth, development, and career advancement are available within your company. If you don't currently offer many opportunities, consider ways to improve this and track employee development over time. 

Offering development opportunities can be a win-win for both you and your employees. It can help you attract better candidates, get more out of each employee, and retain top talent by keeping them satisfied and investing in their careers.

These opportunities might include things like training and development programs, mentorship opportunities, and clear career advancement paths. By investing in the professional development of their employees, businesses can create a positive work environment that encourages growth and retention.

Focus on company culture

During the recruitment process, it is common for employers to try to present their company in the best light possible in order to attract top talent. This may involve highlighting the company's culture and values, as well as the opportunities for growth and development that it provides to its employees. 

It is important for employers to communicate these aspects of the company clearly to potential hires in order to ensure that there is a good fit between the candidate and the company. 

After all, employees who share the same values and beliefs as the company are more likely to be committed to its mission and be successful in their roles. 

Maintaining a positive, open, and transparent culture where employees feel like they belong can have significant long-term benefits, including increased motivation and retention. 

We, at BlueSky Creations, believe that employees who feel comfortable with the work culture are more likely to stay with the company. Factors contributing to a sense of belonging include a culture of recognition (59% of employees feel like they belong when their accomplishments are recognised), open communication and opportunities to express opinions, feeling that their contributions are valued, and receiving feedback. 

Consider what changes you can make to your job advertisements, interviewing, hiring, and management practices to help attract and retain valuable team members.

Positive work culture and values, growth opportunities, competitive salary and benefits, and a good work-life balance make a company attractive to potential employees. These factors, along with a positive work environment, can improve employee experience, retention, and loyalty, leading to a positive and productive work environment for both the company and its employees.