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    Senior Marketing Performance Analyst - Melbourne, Australia - Hipages

    Hipages
    Hipages Melbourne, Australia

    4 days ago

    Default job background
    Full time
    Description

    Please note: You will work primarily remotely in this role, you are required to travel to our Sydney HQ minimum 6 times per year

    About the role:
     You will be working with the marketing leadership team on how we diagnose the market, identify new growth opportunities and better understand what is and isn't driving growth. Working collaboratively across the data analytics and marketing teams, your contributions will be invaluable to our business, spanning from making contributions to marketing strategy through to tackling some of our more important marketing measurement challenges.

    Why join our team:

  • Competitive salary, benefits and perks, plus equity via our Employee Share Program
  • Work from home with a 50/50 hybrid working model
  • Inhouse Talent Development team to support your personal career growth and plan for your promotion
  • See real-time impact of your work in collaborative cross-functional teams
  • Thrive in a data-driven culture with two-way support and respect

    • How you will add value:

  • Enhance our existing attribution models for both customers and consumers to help us better understand what investment is helping improve progress towards our objectives.
  • Work with the data analytics team to improve our end-to-end visibility on tradie acquisition data across marketing & sales touchpoints.
  • Report on month-end marketing outcomes (leads, new sales, new users, sales conversion rate, first-month yield) and marketing efficiency metrics (sales conversion rate, CAC trends, CAC payback period, marketing ROI). Provide insights to the marketing team to help them understand opportunities to improve these metrics..
  • Deliver the insights that help the marketing team unlock opportunities to increase user engagement across our existing users, both tradies and homeowners alike.
  • Work with our internal data and our external research providers to help diagnose the market and our position in it, providing the broader business with market intelligence.

    • About you:

  • Tertiary degree qualified, ideally in areas of Business Analytics and Management, Statistics, Data Science, Economics, Actuarial Studies, Marketing or related field
  • 5+ years of data analytics experience in a marketing function for an e-commerce or technology company
  • Strong working knowledge of BI tools (I.e. Looker, Tableau, PowerBI, etc) and Excel skills
  • Advanced level of SQL or equivalent
  • Intermediary level of UA/GA4/Digital analytics experience
  • Familiarity with marketing and advertising execution platforms and experience working with enterprise data warehouses and visualisation tools
  • Passionate about all things data, and ability to digest complex data and storytelling
  • Organise data findings and synthesise them with business results to form high-level business recommendations

    • About the company:

    We are an Australian-owned, ASX-listed tech company and the leading online tradie marketplace in Australia. Inspired and driven by our purpose of transforming the trade industry, building better lives for everyone, hipages Group operates via three technology-enabled platforms; hipages, Tradiecore, and Builderscrack (NZ) with over 300 team members across Australia, China, Philippines and New Zealand.

    Take a look inside our home:

    Ranked #3 in Best Places to Work in Australia for the past 3 years, we offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment:

  • Close-knit diverse family of bright, respectful, collaborative members who love to solve problems and jump on new opportunities
  • Strengths based organisation with in house coaching to help you leverage what makes you special
  • Holistic wellbeing focus with EAP access, meditation room, daily bottomless continental breakfast, fresh fruit and snacks and diversity initiatives and celebrations
  • Inspiring office and location - based in the heart of Sydney CBD, only a few steps from Town Hall Station, with multiple indoor and outdoor collaboration and social areas
  • Social connection focus: Friday socials, 2x big company parties per year and regular and fun teaming activities - we work hard but play hard too

    • We value Diversity:

    Innovation & Collaboration are core values at hipages, and are impossible to cultivate without a diverse and inclusive team. We don't expect you to be an expert in all areas, we're more interested in who you are as a person, a team member and a leader.l

    Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role we encourage you to apply, we would LOVE to hear from you

    We are a Circle Back Initiative Employer – we commit to respond to every applicant.

    #LI-Hybrid

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