Media Planning Specialist - Sydney, Australia - Bluefin Resources
Description
Iconic Australian institution:
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Flexible working arrangement:
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$600 per day + super
The Company
Bluefin are excited to be collaborating with an Iconic Australian institution to recruit an experienced Media Planning Specialist based on a 3 month contract.
Day to day activities
- Develop all level of media briefs in consultation with the Paid Media Manager and the Marketing Managers across different internal teams,
- Collaborate with all Marketing Managers on their paid media requirements across a range of multichannel (digitally focused) campaigns.
- Review and traffic all media plans supplied by agency in order to deliver the optimum activity to market to the relevant audience.
- Responsible for planning and prioritisation of all paid media outdoor and programmatic campaigns, particularly in regards to managing scope of work with the appointed agency.
- Centralise and manage the majority of paid campaign administration including implementation and reporting processes, review and refinement of campaign templates
- Work closely with the Paid Media Manager, along with Campaign Managers, to explore methods of financial management across campaigns that assist in spend efficiencies.
- Minimum 3+ years professional experience at a media agency or publisher in an Account Manager, Client Manager or media planner/buyer role.
- Extensive experience across digital and traditional media buying and planning.
- Strong and uptodate knowledge of the Australian media landscape, and particularly across all digital channels.
- Strong understanding of adops, digital marketing, reporting and adserving platforms. Experience with planning media across digital performance platforms (incl. FB Ads Manager, Adwords, Google Display Network, LinkedIn Ads, Tag Management, Google Analytics) is required.
- Very strong skills in project management, specifically leading and managing multiple projects/campaigns simultaneously.
- Demonstrated ability to analyse media and sales data, to draw insights, develop actions and improve the effectiveness of campaigns.
- Excellent attention to detail.
- Excellent relationship building and management skills.
- Interest and appreciation of performing arts, entertainment and tourism experiences.
- Strong written and verbal communication skills.
- Strong presentation skills.
- Advanced Excel/Google Sheets, PowerPoint and data studio experience
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