Marketing Specialist - South Melbourne, Australia - Taco Bill Mexican Restaurant

Taco Bill Mexican Restaurant

Verified Company

South Melbourne, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Excellent job opportunity in one of Australia's longest-operating restaurant franchisees with over 25 restaurants located in Victoria and NSW.

Who We Are
Taco Bill Mexican Restaurants is celebrating over 55 years of operating in Australia.

As the pioneers of Mexican food in Oz, we were the first to bring true south-of-the-border vibes & fiestas to Aussies with our famous fishbowls, endless margarita flavours, sombreros and signature meals.

Our purpose is to continue to provide fun, festive, family-friendly restaurants with a view while also attracting a new generation of customers.

About You
We are seeking a friendly, organised, and detail-orientated superstar who has experience in marketing and is eager to learn.

This role will suit someone who is jumpstarting their career, looking to come back into the field after a hiatus, or looking for a new opportunity in the world of marketing.

You are a hands-on player who is proactive and always thinking outside of the box. Passion and love for Mexican food is a must

About the Role

The Marketing Specialist plays a crucial role in the day-to-day running of the business and will need a keen eye on future growth.

Reporting to the CEO this role will own the Marketing aspect of all digital and traditional media for the franchise.

Day-to-Day Activities

Monitor campaign performance, analyse data, and adjust strategies to optimise results and meet objectives
Assist in creating engaging and relevant content for various marketing materials, including blog posts, social media posts, videos, infographics, and more
Ensure content aligns with the brand voice, values, and messaging, while also catering to specific audience segments
Manage and optimize digital marketing initiatives, such as payperclick (PPC) advertising, search engine optimization (SEO), social media advertising, and influencer partnerships
Develop social media strategies to enhance brand presence and engagement across platforms like Facebook, Instagram, and more
Create and curate content, schedule posts, and interact with followers to foster a sense of community and drive audience growth
Conduct market research to understand industry trends, competitive landscape, and customer preferences
Maintain open and effective communication with franchisees and recognize the needs of each location
Background in an integrated marketing role with heavy emphasis on both traditional and new media practices
Experience in marketing on social media platforms including Instagram, Facebook, and TikTok
Keen eye for design and creative detail with use of programs such as Canva and Adobe Suite
Significant knowledge of digital and traditional media landscape required, as well as good working knowledge of branding and PR
Print production knowledge an advantage
Great presentation skills and ability to communicate effectively (written and verbal)
Proactive and creative thinker
Strong project management skills
Knowledge/experience in restaurant/hospitality industry helpful
Intermediate computer skills i.e Word, Excel, Powerpoint, CRM software