Marketing Manager - Perth, Australia - Bankwest

Bankwest

Verified Company

Perth, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Marketing Manager - Everyday Banking

Do work that matters

At Bankwest we're passionate about delivering brilliant customer experiences every day by ensuring simple, friendly service, security and value for more than 1.1 million customers nationwide.

If you are an experienced Marketer with an ambition to develop national marketing campaigns for a highly-regarded, national brand while enhancing the financial wellbeing of customers and communities, this could be the role for you

Your team

The Go to Market (GTM) team sits within the Brand, Marketing and Sponsorships Team, and develops and delivers compelling customer propositions and marketing outcomes targeted at specific target segments, to support business growth.

This particular role will support the Everyday Banking Team who are focused on driving growth, engagement and retention amongst customers.

Your impact and contribution- Provide key support to Senior Marketing Manager in the development and implementation of marketing outcomes.- Support customer proposition development using customer insights, channel knowledge, performance history and competitor activity.- Work collaboratively with internal stakeholders to ensure organisational alignment, minimise risk and optimise campaign effectiveness.- Liaise with external creative and media agency teams to deliver agreed marketing plans, creating and implementing marketing initiatives for maximum impact and the greatest business results.- Budget management associated with marketing outcome delivery.- Provide input into the vision for the team, capability development and ongoing improved ways of working.

Your skills and experience- Experience in customer proposition development resulting in the delivery of marketing outcomes- Ability to confidently take an integrated approach across all aspects of the marketing mix to deliver the right outcome to market.- Effective communicator with the ability to talk with credibility about marketing outcomes with stakeholders across all teams.- Have a passion and curiosity to do things faster, better and easier not only for our customers but internally with our teams- Are a keen learner, someone focused on growing their marketing capability and contribution to Bankwest.

Your qualifications- Tertiary Marketing qualification or equivalent.- Minimum of 5 years Marketing / Product / Proposition Development Experience.- Exposure to Agile operating methods (desirable not essential).- Financial service experience desirable, or experience in another highly regulated industry.

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Advertising End Date: 01/02/2023