Marketing Specialist - Sydney, Australia - Sharp & Carter
Description
Dynamic Industry | Hybrid Working Model | Valuable Learning Opportunities- $80,000 - $ 90,000 Base + Super | Competitive Compensation and Benefits
- Driving Impactful Marketing Campaigns | Collaboration and Teamwork
We are seeking a talented Marketing Specialist to join our clients dynamic team and contribute to our continued success in the FMCG market.
With a strong focus on innovation, quality, and customer satisfaction, they have established ourselves as a trusted brand in the market.
Their diverse portfolio includes food and beverage products, personal care items, household goods, and more.Responsibilities:
- Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth for our FMCG products.
- Conduct market research and analyze consumer trends, competitive landscape, and market opportunities to identify target audiences and tailor marketing campaigns accordingly.
- Create and execute integrated marketing campaigns across various channels, including digital platforms, social media, print, and traditional media.
- Collaborate with crossfunctional teams, including product development, sales, and creative departments, to ensure alignment and effective execution of marketing initiatives.
- Monitor and analyze marketing campaign performance, making datadriven decisions and adjustments to optimize results.
- Stay updated with industry trends, emerging technologies, and best practices to continuously enhance marketing strategies and tactics.
- Track and report on key metrics and KPIs, providing regular updates to stakeholders on marketing performance and campaign effectiveness.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Specialist, preferably in the FMCG industry.
- Strong knowledge of FMCG market dynamics, consumer behavior, and industry trends.
- Demonstrated success in developing and implementing marketing strategies and campaigns that drive business results.
- Excellent communication skills, both written and verbal, with the ability to effectively convey brand messages and engage with diverse audiences.
- Analytical mindset with the ability to interpret data, extract insights, and make datadriven decisions.
- Creative thinking and problemsolving skills to develop innovative marketing solutions.
- Ability to work collaboratively in a fastpaced, deadlinedriven environment.
- Proficiency in marketing tools and software, such as Google Analytics, CRM platforms, and marketing automation software, is a plus.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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