Product Marketing Manager - Sydney, Australia - Mars Recruitment

Mars Recruitment

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

My client is a global ETF provider, with a growing range of cost-effective and innovation-led products.

For more than a decade, they have offered and empowered investors with the opportunity to invest in intelligent, highly successful and futureproof ETF's across a range of sectors globally.

2023 is a year of growth for my client and they are looking to bring onboard a Product Marketing Manager who will focus on the end to end Event Product positioning, marketing and campaigns across the institutional and retail sides of the business.
They're a people first business and offer flexible working, exceptional bonus incentives and a positive, driven working environment with amazing offices in the Sydney CBD.

Role and responbsibilities:

Work directly with the sales and marketing teams to establish and execute a marketing automation & optimisation strategy
Enhance large and small scale marketing campaigns across intermediary and direct investor channels
Improve Pardot marketing automation, including building multitouch campaigns, logic streams, automation rules and creation of segments
Analyse, track and report on key metrics, improving performance throughout the funnel; share insights with relevant stakeholders
Collaborate with IT and other partners on tool development, such as data integration and API delivery
Analyse data to deliver reporting and insights that drive marketing improvements
Build dashboards for marketing and sales teams
Partner with sales and marketing to manage data integrity, maximising ability to market to contacts
Provide internal consultation on Salesforce/Pardot capabilities and marketing automation strategies
Develop project timelines, schedule kickoffs, and manage projects daytoday through completion
Drive continuous improvement in efficiency and quality by identifying and pursuing opportunities to creatively leverage analytics and technology

To be considered for this position:

Experience with Salesforce Pardot or similar digital marketing tools (e.g. Salesforce Marketing Cloud, Marketo, HubSpot Engage, etc)
Strong understanding of core sales and marketing concepts and processes
Basic knowledge of Australian privacy regulations
Strong analytical skills and ability to work with and interpret data

Tertiary qualified

Digital, IT, Marketing or other relevant qualification
Relevant accreditations from technology systems/platforms
Experience preparing business cases with ability to articulate financial and business benefits
Experience building dashboards and interpreting data to provide business insights
5+ years digital marketing experience
Excellent stakeholder management skills with the ability to work with senior business representatives
Strong time management and ability to meet deadlines
Ability to work independently and within a team
Resourceful and strong problemsolving skills
Good teamwork and communication skills
Some understanding of the funds management/investment industry or the desire to learn