- Provide regular product performance and audience reports to aid the REAx team in crucial decision-making. This analysis will cover competitor insights, product usage, audience engagement, and conversion funnels to enhance user understanding.
- Establish mechanisms for ongoing monitoring of site and product performance to identify trend shifts effectively.
- Utilize data and market research to optimize consumer acquisition, conversion, and revenue growth across our portfolio.
- Conduct in-depth analysis on key audiences and products to pinpoint opportunities and prioritize initiatives.
- Develop and enhance dashboards for executive, management, and team-level presentations.
- Collaborate with relevant team members to address product tagging and tracking requirements and construct custom data marts for downstream analyses and reporting.
- Assist in setting OKRs (objectives and key results), including performance forecasting and results communication through dashboards.
- Promote data-driven decision-making by communicating insights, emphasizing outcomes, and engaging stakeholders.
- Represent the REAx team in the broader REA Group analytics community, fostering relationships to exchange knowledge and drive efficiency.
- An independent individual with proven experience in growth analytics, business intelligence, or related positions, with a track record of driving commercial value through product and data analysis.
- Proficient in manipulating, analyzing, and interpreting data from various sources using a range of tools and techniques, including:
- Expertise in digital analytics tools like Google Big Query and Adobe Analytics;
- Proficiency in SQL for database interrogation;
- Experience with business intelligence systems such as Tableau;
- Familiarity with popular Marketing Automation/CRM platforms like HubSpot, Marketo, Pardot, or Braze.
- A passion for not just creating dashboards and reports but distilling actionable insights for the team and identifying key drivers, including market and competitor trends.
- Capability to collaborate with our data teams to ensure we capture and structure the data needed to track essential metrics, user journeys, and support testing.
- Analytical and problem-solving skills with great attention to detail to advance strategic priorities.
- Self-organized with the ability to work autonomously and deliver high-quality work.
- Thrives in a dynamic and ambiguous environment, with a drive to simplify complexity.
- Builds effective relationships across all levels and departments, utilizing storytelling, visualization, and stakeholder engagement skills for impact. They possess a robust cross-functional comprehension and excel in fast-paced environments.
- A growth-oriented mindset, open to feedback, and constantly seeking improvement opportunities.
- Identifies with the REAx Team Attributes:
- Passionate and accountable for remarkable impact
- Values progress over perfection, embracing speed, creativity, boldness, and decisiveness.
- Infuses positive energy, fostering a fun and engaging atmosphere.
- Emphasizes teamwork, valuing collaboration over individual heroics.
- A hybrid and adaptable work approach
- Flexible parental leave policies for primary and secondary caregivers
- Programs supporting mental, emotional, financial, and physical well-being
- Our 'Because We Care' initiative provides volunteering leave, community grants, matched payroll giving, and our Community Café donates all revenue to charity
- Hack Days to bring your innovative ideas to fruition
- Recognition programs to appreciate hard work and dedication
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Senior Product and Growth Analyst - Richmond, Australia - REA Group
Description
REA Group is not your typical digital business. Originally starting in a garage in Melbourne in 1995, we have evolved into a leading global digital company, specializing in the property industry.
With ambitious goals, we are revolutionizing the property experience worldwide. No matter where you are in your property journey, we are here to assist with every step - whether it's finding or financing your next home.
Our success is powered by our people. At the core of all our endeavors is a vibrant culture focused on high performance and care. We are driven by purpose, collaboration, innovation, and making a genuine impact. That's why we take pride in being recognized as one of Australia's top workplaces for two consecutive years and acknowledged as a top workplace for women.
REAx is shaping the future of the property sector. We are the brains behind a property research platform, and we are developing new products and solutions that will transform how Australians engage with property, both now and in the future. Currently, we are the third largest property site in Australia, enabling users to explore over 10 million properties, whether they are currently on the market or not.
Navigating the property market can be overwhelming, and there are numerous opportunities to enhance the buying and selling experience for Australians. Our team is committed to progress, not perfection, and we are just scratching the surface.
On a day-to-day basis, you will collaborate with a diverse team across product, engineering, marketing, and consumer experience. You will work in a collaborative setting to align with our consumer and team objectives, advocating for innovative concepts, processes, and features that align with our strategy. You will also engage closely with the wider Audience Analytics Centre of Excellence team within REA Group.
The Senior Product and Growth Analyst will play a pivotal role in driving commercial value through data-driven insights that support well-informed decision making. You will gather and analyze data from various sources to generate reports and actionable recommendations for strategic product, sales, and marketing initiatives.
While each day may bring new challenges, your key responsibilities will involve collaborating with product, tech, and marketing teams to:
We prioritize the physical, mental, emotional, and financial well-being of our team members. This is a place for continuous learning and development. We are dedicated to your growth - both professionally and personally. Your journey with us is significant.
We are dedicated to fostering a work environment that celebrates and respects diversity, equity, and inclusion. We believe that diverse teams with varied ideas and experiences are more innovative and effective, encouraging disruptive thinking across cultural backgrounds, gender identity, disabilities, age, sexual orientation, and other lived experiences. We recognize that diverse teams are key to sustaining our success and driving new business prospects. If you possess the skills, commitment, and eagerness to learn, even if you don't meet every single criteria in the job description, we still encourage you to reach out to us.
Interested in joining REA but didn't find the perfect fit with this role? Perhaps it's not the right timing? Consider joining our Talent Neighbourhood.
By joining, you will receive insights into our work culture and life at REA, industry updates from various sectors, event invitations, or materials to enhance your interview success at REA. Additionally, our recruiters will contact you if a suitable role aligns with your interests, skills, and aspirations.
Share your details with us today.