Martech Manager - Sydney, Australia - VGW

VGW

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Martech
Manager

VGW is a fast-growing technology company and creator of market-leading online social games. With offices across Australia, USA, Canada, Malta and the Philippines we are on a mission to be the biggest gaming company in the world**As the Martech Manager reporting to the CMO you will be responsible for getting under the hood of our tech stack and ensuring that the marketing team are leveraging all the features. You will also liaise with Central Technology, Product, Data Engineering and the Marketing teams to ensure that marketing requirements are effectively translated into technical specifications.

Key responsibilities will include:

Keep up with new tech/marketing requirements
EG CCPA, Privacy, Cookies.
Evaluate the current toolset and make recommendations on suitability/improvements.
Work with senior stakeholders to understand marketing technology usage, and implement new initiatives to maximise effectiveness.
Work with senior stakeholders to proactively identify new marketing technology tools that could be used, and develop commercially based business cases for implementation.
Ideate and implement new marketing technology tools in order to increase marketing efficiency.
Manage the priority list in conjunction with senior stakeholders, and position as the gobetween Marketing and Technology, able to communicate requirements, priorities and challenges effectively to the technology and product teams.
Manage signals ( new events, accuracy, testing) on client/server side (FB, Adobe, Google, GTM).

What you will bring to the role:

7+ years of Digital Marketing and AdTech/MarTech Experience.
Extensive experience in implementing and continually optimising the use of marketing technology platforms.
Experience in performancefocused omnichannel marketing technologies.
Deep knowledge of running, trafficking, and reporting on marketing/media campaigns.
Experience working with Google Analytics / Tag Manager or similar analytics platforms.
Experience with Customer Data Platforms (CDP), building audiences and activating in media buying platforms.
Experience in CRM technologies and implementation.
Degree in computer science, marketing or business.

About VGW
VGW has been disrupting the online gaming world since 2010 and we're only getting started.

We've assembled an incredibly talented global team who bring their passion, energy and expertise to build games that people love.

At VGW, we have a modern approach to getting work done and a focus on creating an environment where amazing people can do amazing work.

That means giving you the flexibility you need, providing spaces that will keep you comfortable and finding opportunities for you to keep learning and growing.

Why VGW?
We are on a huge mission to become the biggest gaming company in the world. As we grow to meet this goal, we need talented people rich in diversity to propel us forward. We truly believe the right mix of diversity and authenticity will be our winning hand.

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