Brand Manager - Chatswood, Australia - PepsiCo

PepsiCo

Verified Company

Chatswood, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Overview:

Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell RTD ice tea across the world.

Just short of 3 Billion Dollars of system revenue, Pepsi Lipton is the global leader in Iced Tea.

It has a broad portfolio of core brands (with Lipton, Pure Leaf, Brisk, each worth over $1 billion in Retail Sales Value) and emerging brands in trending premium segments.

Caught in the sweet-spot of macro trends re-shaping the broader liquid refreshment market, Iced Tea is an on-trend, rapidly growing and increasingly competitive refreshment segment.

Leveraging our core strengths of Brands, Tea capabilities, GTM advantages and our amazing blend of talented people.

Pepsi Lipton will lead for the future of iced tea with an ambitious program to drive hyper-relevance across brand, portfolio, product, channels and geographies.

As a company in its own right, the joint venture has its own board of directors.

As a global organisation the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work.

We have 5 regional organisations operating across North America, Europe, Latin America, AMESAA and NASEA and we are constantly breaking new ground with launches into white markets.

Whilst we have the backing and support of our two parent companies, our entrepreneurial set up gives us real autonomy.

Our roles are broad, our responsibilities big and our experiences even bigger. We have high visibility and great exposure - to senior leadership and to talented colleagues all over the world. It means we need to be impactful, smart influencers.

And it means that we can get involved in the end-to-end business in a way that's just not possible at our parent companies.

So, if you want to really challenge yourself, and experience a whole new way of working without leaving your parent company, this could be the perfect place to take your career to the next level.

The role of the

Brand Manager T2 & Premium RTDT is to lead and drive the innovation program and premiumization agenda for the business in ANZ for Pepsi Lipton. Including the crafting, delivery and deployment of best-in-class marketing mixes aligning them with bottler to drive top line growth.

Responsibilities:

The role works across many key senior stakeholder groups and will play an important role in bringing next generation innovations to the JV business

Specific activities include:

Lead, develop and deliver complex, breakthrough/ next generation innovation projects
Work closely with CMI in developing consumer insights to drive demand driven innovation platforms. Qualify innovation ideas to fill innovation funnels and drive incremental growth.
Partner closely with cross functional teams and regional teams to develop positioning, product profile, packaging profile, graphics, full marketing mix and business cases.
Support development of innovation strategy based on consumer trends, business issues, segment opportunities, and competitor threats.
Is the brand steward and "Shopper and Consumer" insight expert (alongside CMI) for trends and consumer insights
Develop an integrated brand communication plan and implementing the right support model
Implement the Brand Marketing Plan in ANZ markets: media buying, activation development and deployment, monitoring, optimisation. leveraging bottler's execution system
Marketing ownership for AFH (Away from home) Channel activation and communication program
Being the point of contact for the projects in the cluster for all marketing related activities across all stakeholders (Pepsi, Unilever, Bottling System, Joint Venture)

Qualifications:

At least 5 years of experience in brand, with experience in Brand Development/Innovation and brand building /digital marketing
Clear demonstration of delivering business results
Demonstrates clear consumer insight, analytical skills, and breakthrough thinking; Ability to turn insights to ideas and growth opportunities
A strategic and business thinker, who has deep understanding of 3 C's (Consumer, Customer, Competition), trends, practices, information and insights impacting the business, enabling sound decisions to be made. Can focus the team and organization on the right issues to deliver targeted business results.
Ability to break through the status quo, resolve uncertainty and pivot quickly. Skilful at navigating a complex, matrix dualcompany organisation to drive clarity, alignment and accountability
Strong influencing and people management skills ability to engage/motivate colleagues and stakeholders behind a project
Strong discipline of deploying 360 marketing programmes
Proven ability to manage a matrix organization (crossfunctional / crossborder)

If the above description sounds like you, please submit your CV online.