Marketing Manager - Sydney, Australia - SEA LIFE

SEA LIFE

Verified Company

Sydney, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Marketing Manager - Sydney Tower Eye & ANZ Promotions
Sydney Tower Eye, 108 Market St
Sydney, NSW, 2000
Australia

Job Highlights

Unique opportunity to join the marketing management team, overseeing one of Sydney's eyeconic attractions the Sydney Tower Eye.
Brilliant opportunity to expand your reach beyond Sydney with a secondary central function, working with marketing teams across ANZ to roll out national partnerships and promotions.
Join a global industry leader and take advantage of great staff perks, development opportunities, and fun team events.
Work in an office full of experienced Marketing professionals at our Darling Harbour regional head office, as well as spending time in the heart of the action at the iconic landmark, Sydney Tower Eye.

Who are Merlin Entertainments?

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play.

We operate in over 140 attractions across 25 countries, delivering memorable experiences to nearly 65 million visitors a year.

We're the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, WILD LIFE, Madame Tussauds, and the Fly Treetop Adventures, amongst others.

About the role

Reporting to the Head of Marketing NSW, you will be responsible for planning, delivering, and executing the brand marketing plans to achieve admissions volume and revenue targets.

With a robust understanding of all elements of the marketing mix, you will write the annual attraction marketing plans, and implement them with the support of your team, targeting our core audiences with relevant campaigns and products ensuring these are in line with current customer insight.

A creative, strategic analytical approach is required to ensure these plans maximise consumer awareness across all of our comms channels and ultimately drive visitation to the Sydney Tower Eye.

You will work closely with the wider ANZ Sales & Marketing teams - including e-Commerce, Trade Sales, and Public Relations - as well as the onsite Operations and Commercial Teams to coordinate marketing initiatives.

You will also be supporting the Head of Marketing NSW and Marketing Director ANZ to develop and execute the national partnerships and promotions strategy, which will give you plenty of exposure to external brands, businesses, and IPs.

Meeting deadlines, possessing strong attention to detail, as well as excellent interpersonal skills will be the keys to success for this role.

You will be soaring high into a unique marketing role where no two days are quite the same. Whether that be working alongside our operational teams to promote our unique experiences, coordinating brilliant PR initiatives, or launching fantastic new products and campaigns - a fast-paced but incredibly fun challenge awaits

About You
You are a passionate, digitally savvy marketeer who is looking to take their marketing career to the next level.

A love for visitor attractions, travel, and tourism is essential for any of our roles, and you will need to have passion for delivering truly memorable experiences to our guests.

To truly shine in this position, you will also have:

24 years of relevant marketing experience
A bachelor's degree in marketing, advertising, communications, or a related field
Prior team management experience, driving teams to deliver on key marketing strategy
Strong organisation skills
Excellent communication skills, including written and verbal
Creative and strategic thinker, looking to identify innovative new ways to promote our attractions and products
Good relationship builder, able to liaise at all levels, including external stakeholders
Be creative and thrive on championing new initiatives within and beyond scope of position

What we can offer you
-
Flexible working policy

Corporate benefits such as free entry to all our attractions WORLDWIDE
Other external and internal discounts such as 25% off in our stores and cafes
Additional Leave, including birthday, wellbeing, and volunteer leave to give back to a cause you care about
Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan
Domestic and global opportunities to expand your skills and grow your career in the long term, including internal and external professional development courses

Perhaps the biggest benefits of joining us, however, are the amazing opportunities to advance your career.

Merlin is a large, global, expanding business, so for a high-reaching and dedicated individual looking to go much further with their career, we can provide the opportunities and the support to help you realise your potential.

Our culture & values
Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aqua