Marketing Manager - Brisbane, Australia - Just Digital People

Just Digital People

Verified Company

Brisbane, Australia

4 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Health & Wellness Sector

Competitive salary + Free parking in Brisbane CBD
Officebased role

Our client
We're working with an established and growing organisation in the health & wellness sector, who are looking to grow their marketing team

Responsibilities

Product Knowledge and Expertise:
Develop a deep understanding of the features, benefits, and unique selling points.
Stay updated on industry trends, competitor products, and advancements in water purification technology to maintain a competitive edge.
Sales Enablement:
Collaborate with the Marketing Director and General Manager of Sales to create sales tools, training materials, and Partner support materials that effectively communicate the value proposition.
Advertising and Promotion:
Develop and implement integrated marketing campaigns that elevate brand awareness and drive demand across both B2B and B2C channels.
Utilize various marketing channels to maximise campaign revenue, including digital, print, social media, events, and more.
Customer Retention
Accountable for the effective execution and ongoing optimisation of the Customer Reminder Service.
Gather customer feedback through surveys, reviews, and other feedback channels to understand pain points and satisfaction levels.
Develop targeted retention marketing campaigns to encourage repeat purchases and increase customer loyalty.
Digital Marketing:
Optimize the company website, landing pages, and other online assets to drive conversions and enhance user experience.
Collaborate with Agency Partners to execute and optimize online advertising campaigns across platforms such as Google Ads, social media channels, and display networks.
Execute the content marketing plan that aligns with the customer journey and addresses our target audience's pain points and needs.
Collaborate with Agency Partners to improve the organic search visibility.
Pricing and Product Management
Analyze cost structures, production expenses, and profit margins to determine appropriate pricing models.
Consider various pricing models, such as valuebased pricing, subscription options, and promotional pricing, to drive sales and customer loyalty.
Conduct market research and competitor analysis to understand pricing trends and customer expectations.

About you

Physical product marketing
Experience in both B2B and B2C is ideal
Over 5 years of experience within marketing
A genuine interest in the holistic health & wellness sector, and making an impact to people's lives through the work you do.
Bachelor's degree in marketing, business, or a related field.
Demonstrated success in developing and executing marketing strategies that drive product adoption and revenue growth.
Excellent written and verbal communication skills, with the ability to craft compelling marketing content.
Analytical mindset with the ability to interpret data and make datadriven marketing decisions.
Creative thinker with the ability to innovate and differentiate our products in the market.
Strong leadership and project management skills, with the ability to collaborate effectively with crossfunctional teams.

Benefits