Marketing Manager - Sydney, Australia - Saunders Lynn and Company

Saunders Lynn and Company
Saunders Lynn and Company
Verified Company
Sydney, Australia

2 weeks ago

Olivia Brown

Posted by:

Olivia Brown

beBee Recruiter
Description
Digital Marketing Manager

  • Digital marketing
  • Lead generation focus
- $120,000 + Super

-
Lead generation:

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Drive ROI on digital initiatives:


  • $120,000 + Super

What is in it for you?

  • A wonderful combination of brand awareness and digital lead generation activities
  • A marketing team characterised by teamwork and friendly staff
- _Flexible working - 3 days in the office_
- _Working with a very strategic Marketing Director - learn from the best in the business_

  • Putting in digital marketing infrastructure, policy and systems. This is a rebuild of various marketing tools and systems
  • Autonomy and career development in equal measure
  • Serious career development, with opportunities to take on more responsibility

The company
You'll be working for a B2B business targeting construction, mining, education, and hire markets (among many others).

The business has significant growth ambitions and requires a marketing team to build the brand and conduct lead generation and launch activities.


Globally, this organisation holds a leadership position in their markets of operation and is seeking to establish a similar position in Australia.

This could lead to acquisitions and building your skill set in integrating other businesses and their digital marketing assets.


Your responsibilities...

  • Digital marketing
- strategy and delivery of digital marketing, covering website, SEO, SEM and CRM

  • Excellence in lead generation initiatives using a variety of methods to build funnels and draw potential customers through to purchase
  • Building a digital marketing plan
  • Solid understanding of paid search, Google, LinkedIn and Facebook adverts
  • Briefing agencies for effective execution
  • Launch and gotomarket campaigns
  • Reporting, analysis and ensuring a solid return on investment, along with budget management
  • Work closely with the sales team to build high converting leads

Your skills and experience...

  • Broad marketing experience across digital, brand, events and lead generation
  • Strong analytical skills, you are just as comfortable talking about the creative as you are discussing analytics and diving into the numbers in an Excel spreadsheet
  • Organisation and time management
  • Team player and able to influence your coworkers in other departments to ensure your deadlines are met
  • Ideally, experience in building products, construction, industrial or manufacturing markets. B2B experience is essential.
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