Marketing Manager - Melbourne, Australia - Xero

Xero

Verified Company

Melbourne, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world.

This purpose sits at the centre of everything we do.

We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections.

Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

Why become a Xero?

Great question Being a Xero is so much more than just a job. We're a group of diverse, passionate and dedicated #humans who are committed to improving the lives of our customers. We love what we do and we're proud to admit it We also know that the best teams deserve the best, and creating a #beautiful product and experience for our customers wouldn't be possible without delivering the same #beautiful experience for our team.

Here's what we're offering you:

- #Rewards

Employee share plan (become a shareholder in Xero)
Salary packaging options

- ❤‍ #Wellbeing

10 days wellbeing leave per year we acknowledge there's more to your wellbeing than being unwell, this leave covers mental health, medical appointments, care for dependents etc
Private Health Insurance, fully subsidised by Xero

Income Protection

Life Insurance

3 days gifted days leave over end of year period to enjoy that holiday spirit

Xtra Xero Leave - 5 days gifted to take from the day you join.

Access to free, confidential support for you and your family through our EAP program

Spend one day per year making a difference in the community with our volunteer leave

- #Growth

Opportunity to work with senior leaders across the business through multiple #beautiful mentoring and development programs

Global company with offices across 8 countries and 20 cities worldwide
- #Social

Regular team events and socials from weekly shared lunches to EOW Friday socials (think cheese boards, board games and BBQ)
Awesome offices equipped with the latest technology, as well as barista made coffee, ping pong and Nintendo Switch for those moments needed to switch off

- #Work-life Balance

Flexible working options; whether you work best from one of our decked out Xero offices or home

- the choice is up to you
- #Family

Generous parental leave allowance with 26 weeks paid, and return to work flexibility and support
6 weeks of partner's leave, full pay, to support with baby care

How you'll make an impact:

As a Marketing Manager for Australia, you will play a crucial role in developing and executing marketing strategies to drive brand awareness, growth, product utilisation, customer engagement and advocacy within the Small Business segment. Reporting directly to the Senior Marketing Team Manager
SmB, you will be responsible for planning and implementing marketing campaigns, working cross functionally to engage key channel leads, and analyse campaign performance. This position requires a deep understanding of the Small Business market and the ability to become a customer expert in order to effectively meet the needs of our target audience.

A significant part of your role will involve brand building activities, including working closely with our media agency to plan and determine Australia's media activity and schedule - ensuring we are delivering a strong ROMI through our full channel mix.

You will also work closely with our internal brand insights team to develop effective mix & forecasting models to set effective targets and monitor progress.

What you'll do:

Collaborate with the Senior Marketing Team Manager
SmB to develop comprehensive marketing strategies aligned to operating priorities, commercial targets and GTM initiatives.
Work closely with external media, creative and influencer agencies to ensure seamless execution of marketing campaigns. Provide direction, feedback, and guidance to agency partners to ensure alignment with brand guidelines and campaign objectives. Maximise service levels, quality and value from all external agency relationships including Media, Digital and Events, review supplier options as required and work with legal and procurement teams on contractual requirements as required.
Own the development and management of our supporting campaign strategy, roadmap and advertising investment.
Plan, negotiate and secure media schedules, allowing time for creative, approvals and effective setting and management of targets.
Own the media agency relationship and regularly communicate and showcase insights and opportunities back into the business.
Identify and evaluate relevant sponsorship opportunities that align with the Small Business market and brand objectives. Create a matrix to evaluate incoming and existing sponsorship opportunit