Social Media Specialist - Melbourne, Australia - Fenton & Fenton

Fenton & Fenton

Verified Company

Melbourne, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Full Time, Melbourne

About the Position

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Due to a growing team, this position will be reporting to the Senior Campaign Marketing Manager. This position plays a critical role for the organisation, supporting our requirements for external communications via digital channels.

The Social Media Specialist is a key contributor to the organisation's strategy to raise our profile and drive brand awareness, which will be done by leading the development and implementation of social media strategies organisation-wide.

Key Accountabilities:

Develop and implement social media strategies to achieve business targets
Collaborate with internal departments to develop cohesive campaigns
Work with internal departments to identify goals and metrics for success and integrate metrics into all social media activity
Concept and planning of all social media content across all relevant organisation and key department social media platforms
Build robust social media content schedules
Brief internal teams, contractors and agency partners to develop content, ensuring it is in line with the social media strategy of each department
Identify appropriate, relevant and timely content opportunities across all relevant social channels
Work with internal teams to develop social media advertising campaigns in line with broader marketing strategies
Daytoday management and optimisation of advertising campaign development and implementation
Generate creative ideas and inspire team collaboration to achieve set KPIs for each advertising campaign.

Skills and Attributes:

Enthusiastic and proactive person who's keen to join a small but fun team with an amazing work culture
You're highly skilled with a great attention to detail and able to multitask while working calmly and efficiently under pressure. You live and breathe digital and know socials inside out
You may have an agency background and are looking to come clientside, or seeking the next role in a small but growing business. Either way, you consider yourself a social and paid marketing specialist and can back it up with a strong background in PPC and organic
For the right person, this is a fantastic opportunity to work for an iconic brand, supporting the organisation in managing key digital content and developing and executing the social media strategy
You will have excellent stakeholder engagement skills, strong emotional intelligence and be confident in managing key relationships both internally and with external agencies.

Experience and Qualifications:

Significant experience in social media management and paid social media campaigns
Bachelor degree in Communications, Marketing or similar
Proven experience creating creative content for social media
Strong experience in copywriting for social media
Strong understanding of the Facebook Pixel & ability to develop a pixel tracking strategy
Experience using Google Analytics and Google Tag Manager to measure social results
Proven track record in delivering significant improvement in social media metrics for an organisation, and incremental financial outcomes
Indepth understanding of each social media advertising platform including specific targeting requirements, creative specifications and budget needs

Things to Note:

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We offer a hybrid working environment with a mix of working from home and time together in our amazing co-working space based in South Yarra.

Application Process

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If this sounds like the perfect opportunity for you, please submit your CV and cover letter ASAP. This is your chance to be part of our highly creative, hard-working, passionate and growing team