Group Marketing Manager - Mulgrave, Australia - Superior People Recruitment
Description
Our client is offering the opportunity for an experienced and professional Group Marketing Manager to join a multi-franchise dealership group.
This position requires:
- Relevant tertiary qualification
- 3+ Years' experience within a similar role
- Extensive experience with both classical marketing disciplines and digital platforms
- Understanding of SEO and SEM principles
- Creative direction, direct planning, implementation, monitoring and controlling of all marketing activities.
- Experience with large marketing budgets
- Meticulous attention to detail
- Establishes and maintains dealership marketing/customer relationship management activities to ensure increased existing customer loyalty and attraction of new customers.
- Networking and collaborating with internal; and external stakeholders in implementing marketing strategies that align with sales targets and channel strategy
- Develop specialised marketing initiatives to support departments including New and Used Vehicles, Service, Parts and Finance.
- Liaising with the Dealer Principal to develop a consistent marketing strategy and planning based on business and customer needs.
- Continually enhance CRM activities of the dealership by managing the lead management system and process.
- Coordinate marketing initiatives and events for the Dealership
- Negotiation, planning, development and implementation of all sponsorships/partnerships for the dealership.
This hands-on role which will suit someone who isn't afraid to take ownership, roll up their sleeves, and challenge the status quo with passion.
What's on offer?
- An attractive salary package
- Option of a fully maintained company vehicle or car allowance
- The opportunity to work with our fantastic team
- Ongoing training and support from a dedicated and professional team
- Supportive and inclusive work environment
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**_ Superior People Recruitment are a leading Melbourne Employment Agency._
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