Conversion Rate Optimisation Specialist - Brisbane, Australia - Hunt & Co.

Hunt & Co.

Verified Company

Brisbane, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Champion commercial outcomes and business growth

23 years' experience working in Marketing Analytics/data insights
Proven experience in developing customer insights

)We're working with one of Queensland's most successful non-traditional media companies to recruit a Conversion Rate Optimisation Specialist (CRO). This senior growth role will see you work across a number of their channels and platforms to champion growth opportunities, optimise conversion strategies and report on the needle movers for this business - all while working with some of the industries greatest commercial and technology leaders Want to join a high performance team? Then read on - we've got a few more details for you

About You:

You are an experienced and commercially savvy Conversion Rate Optimisation Specialist who uses data to inform commercial decision making and strategy With 2-3 years of experience as an analyst (or similar) you can see the 'wood from the trees' looking at the big business picture, you are passionate about developing strategies that will help a business achieve business growth.

About the Role:

You will be the primary owner of the marketing analytics platform and optimisation activities, including the establishment and maintenance of key number collection, monitoring, alerting, and reporting, as well as the detailed and ongoing A/B Testing framework.

You will build a framework of activity that is driven from the key digital number insights and which focuses on optimising the key conversion points across the companies websites.

Responsibilities:

Champion commercial outcomes and business growth, owning the response and execution of opportunities for growth
Establish and maintain a benchmark for CRO performance measures
Champion the migration from the company's bespoke reporting platform through to to GA
Build a framework of activity that focuses on optimising the key conversion points across the company's web sites
Carry out a busy, organised, and effective A/B Testing regime
Undertake handson work including detailed modelling, analysis, and report building
Work closely with crossfunctional teams (IT, Marketing, Product, and BI) to identify data requirements that will help drive CRO initiatives and ensuing commercial results

Experience:

23 years' experience working in Marketing Analytics/data insights

/commercial analyst types of roles

2 years' experience in setting up and managing Google Analytics, Google Tag Manager, and AB Testing Platforms (i.e. Optimizely, Google Optimize, etc.)
Proven experience in developing customer insights

and commentary on customer behaviour-focused data sets