Digital Experience Manager - The Rocks, Australia - Ingenia Communities

Ingenia Communities

Verified Company

The Rocks, Australia

4 days ago

Posted by:

Olivia Brown

beBee Recruiter

Description

You might not have heard about Ingenia before, and we tend to fly under the radar.

Once you take a look into our dynamic, incredibly fast growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.- We are a leading Australian property group that own, operate and develop a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets.

We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.- Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.

About the Role

With exciting growth at Ingenia Communities Group and significant investment in our Marketing strategy, we are looking for a seasoned Digital Experience Manager to
lead and manage the implementation of personalised experiences on our Ingenia Residential digital touchpoints to drive commercial outcomes.

This newly created role will see you working with our Head of Digital to implement new websites and digital technologies, leveraging customer insights to generate leads.

This opportunity is ideal for an individual interested in residential real estate and driving growth.

Key Accountabilities

Support the project management and delivery of seamless integration of new products, digital channels and touchpoints into our digital environment.
Collaborate with marketing, IT, project groups and other key stakeholders to optimise digital integration.
Lead the development of the digital experience strategy for Ingenia Lifestyle to drive commercial performance through digital channels and across priority stages of the customer lifecycle to achieve both brand and retail objectives.
Manage the design, functionality, and content of Ingenia Lifestyle website.
Manage and continually optimise the digital tools required to support the strategic roadmap and achieve performance objectives.
Work with internal and external stakeholders to ensure delivery and execution of the digital roadmap is aligned to customer and business outcomes.
Evaluate digital analytics, business intelligence, market conditions and competitor research to provide input into the strategic marketing plans.
Coordinate and provide regular reporting of digital budgets.
Provide recommendations on new technologies to achieve commercial growth outcomes.
Work with the Head of Digital and other stakeholders to select and manage ongoing relationships with external vendors and agencies.

About You

Extensive experience in digital marketing, UX/UI design, website design/development or similar
Experience in user research, usercentred design methodologies, information architecture, wireframing, prototyping, and usability testing.
Strong problemsolving skills and the ability to successfully identify and address user journey pain points and business stakeholder concerns.
Demonstrated experience managing and optimising marketing websites to drive commercial outcomes.
Strong understanding of UX, SEO, personalisation and analytics
Experiencing working with marketing technologies, building EDM templates and basic website coding
Experience managing and building digital marketing teams
Resourceful; strong promoter and driver of innovation and innovative thinking
Ability to travel on occasion to support front line team at events, expos, open days etc.

**Culture and Benefits