Content Specialist - Sydney, Australia - Mars Recruitment

Mars Recruitment
Mars Recruitment
Verified Company
Sydney, Australia

1 day ago

Olivia Brown

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Olivia Brown

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Description

My client is a leading health insurance brand that are looking to bring on a Content Designer for a 13-month contract to help to deliver exceptional content across the online and offline channels.

My client is a family friendly, flexibility first employer who are very open to working from home. They have excellent employee benfits as well. This is a company that cares about their employees.


Role and responsibilties:

  • Deliver digital content that drives growth and engagement across web, mobile and published channels.
  • Act as a champion brand tone and voice, style guidelines and working with brand and content owners to drive innovative and effective content that increases engagement and understanding within target audiences.
  • Use research, data and insights to inform development and delivery of digital content. Develop and deliver content reporting, understanding key insights and trends to continually optimise and grow channel performance.
  • Contribute to the crosschannel content calendar to give business full visibility of activity and metrics.
  • Maintain a sound understanding of issues, trends and directions in digital content and the broader healthcare space.
  • Development and delivery of engaging digital brand experiences aligned to the brand and content strategy to maximise brand awareness and reputation, grow saliency, enhance the member experience, drive loyalty and retention.
  • Deliver a breadth of content and a variety of copy showcasing the Group's capabilities and supporting our content strategy to drive organic growth and enhance the member experience.
  • Deliver a breadth of content formats to support content strategy and business initiatives including digital edms, videos, articles, digital web content and social

To be successful:

  • Minimum 5 years experience in content, communications or similar digital marketing role.
  • Tertiary qualifications in communications/marketing or related field/s.
  • Experience producing a variety of content in regulated environment with complex risk and approval processes.
  • You have strong skills and experience writing, editing, publishing and optimising digital content with a broad knowledge of content management systems and content production processes.
  • Solid subediting, factchecking skills and unrelenting attention to detail and focus.
  • Excellent written and verbal communication skills. Must be able to interact effectively and build strong relationships across all levels in the business.
  • Ability to think independently and initiate suggestions for improvement where suitable. Outstanding organisational and project coordination skills, including the ability to set priorities, multi task, manage time, plan work to meet deadlines and work effectively under pressure.
Strong understanding of analytics, measurement and reporting.

  • Experience owning and implementing end to end programs or campaigns.
  • Passionate about brand and a willingness to take ownership.
  • A strong customer focus.
  • Demonstrated ability to work as an effective member of a team as well as the ability to exercise high levels of independence, judgment, and initiative.
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