Content Advisor - Parkville, Australia - University of Melbourne

University of Melbourne

Verified Company

Parkville, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Job no:

Location:
Parkville

Role type:
Full time; Fixed-term for 12 months

Department/School:
Strategy and Culture

Salary:
UOM 7 - $98,402 - $106,519 p.a. plus 17% super

Creationwe value your opinion and creativity, and we take your experience into account when developing initiatives
Growthgreat opportunities within the University
Flexibility

- we offer flexible working arrangements

The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated, the Wurundjeri and Boon Wurrung Peoples, the Yorta Yorta Nation, the Dja Dja Wurrung People.

We acknowledge that the land on which we meet and learn was the place of age-old ceremonies, of celebration, initiation and renewal, and that the local Aboriginal Peoples have had and continue to have a unique role in the life of these lands.

About Strategy and Culture

The University's Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy.

It fosters a culture of best practice and collaboration across the University's communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

About the Role
One of the University's engagement objectives is to prioritize offshore markets.

This newly created role will work closely with the Chancellery International, Student, Research, Alumni, and Donor Marketing Communications teams to ideate and design opportunities for engaging with key initiatives and events in offshore markets.

You will support this mission by producing innovative content such as targeted video content, brochureware, presentations, thought leadership pieces, newsletters, and website destination pages.

You will produce compelling graphics, imagery, and video for paid social and digital campaigns, as well as other integrated marketing touchpoints to reach the offshore target audience.

You will be responsible for driving strong performance outcomes and ROI on digital and social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and other digital media platforms.

Responsibilities include:

Write, edit and proofread copy for paid social and digital media campaigns and other integrated marketing touchpoints in line with approved campaign plans and strategies
Contribute to the development of content strategies and subsequent execution and optimisation of campaigns
Liaise with stakeholders across the organisation to ensure accuracy of content and individual business outcomes are achieved

About You

To be successful in this role, you should be creative, collaborative, and possess a proven track record of high-level experience in filming/photography and Adobe Creative Suite.

Strong verbal and written communication skills, as well as interpersonal skills, are crucial to building long-term stakeholder relationships. Additionally, you should be a problem solver and able to provide insights to the team and other stakeholders. We value your creativity and personal opinion,and invite you to join us to help shape our creative endeavours.

You will also have:

A degree with relevant experience; or extensive experience and broad knowledge of the filed; or and equivalent combination of relevant professional experience and/or education and training
Demonstrated experience in producing content for integrated marketing campaigns with a key focus on digital channels
Demonstrated experience interviewing talent to produce engaging video content
Deep knowledge and understanding of various social media platforms and their respective audiences and how they can be best used to achieve organisational goals
Demonstrated experience working with research, creative and media agencies to drive mutually beneficial outcomes
To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check._

_ Please note:
To be considered for this role you must have current valid work rights for Australia._

About the University
The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.

Benefits of Working with Us
In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life, our people enjoy a range of rewarding benefits:

Flexible working arrangements, generous personal, parental and cultural leave
Competitive remuneration, 17% super, salary packaging and leave loading
Free and subsidised health and wellbeing services, and access to fitness and cultural clubs
Discounts on a wide range of products and services including Myki cards and Qantas Club
Career development opport