- Work closely with inter-departmental and cross-functional teams to embed and optimise customer insights into marketing campaigns.
- Conduct pre-campaign analysis for outbound and inbound contact campaigns - Influence outcomes.
- Consider and advise impacts of recency and frequency of customer contacts on campaign and program outcomes.
- Make recommendations on marketing volumes and marketing strategy through data insights and past campaign results.
- Design and development of marketing campaigns using SQL and SAS.
- Develop a detailed understanding of the company's databases, data structures and core analytical procedures.
- Develop a high level of skill in the core software packages required to perform analysis.
- Share relevant knowledge with others to encourage any mutual benefit across the team.
- Present Optimisation results back to all stakeholders of the campaign, outlining key findings and suggestions for improvement.
- Develop and present new options or opportunities for clients to leverage the data and capabilities of Data Analytics.
- Suggest/Make improvements through greater standardisation, speed, simplicity or automation of Analysis/Data or Campaign processes.
- Demonstrate an understanding of client business objectives, recommending new or improved solutions based on client needs.
- Rigorously commercial, client focussed approach to Analytics.
- Statistical analysis skills(Non-negotiable). Should have demonstrated in previous role.
- A willingness to learn new applications and systems
- Excellent written and verbal communication skills
- Ability to present complex information simply and directly
- Ability to organise tasks and manage time to consistently meet deadlines
- Perseveres and succeeds under stressful, ambiguous or challenging circumstances
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Digital Campaign Analyst - Sydney, Australia - Zone IT Solutions
Description
We are looking for a seasoned Digital Campaign Analyst for Sydney based assignment.
Competencies
About Us
Zone IT Solutions is Australia based Recruitment company. We specialize in ERP and larger IT Services. We offer flexible, efficient and collaborative solutions to any organization that requires IT, experts. Our agile, agnostic and flexible solutions will help you source the IT Expertise you need. Our delivery Offices are in Melbourne, Sydney, Singapore, and India. If you are looking for new opportunities your profile at or contact us at
Also follow our LinkedIn page for new job opportunities and more.
Zone IT Solutions is an equal opportunity employer and our recruitment process focuses on essential skills and abilities. We welcome applicants from a diverse range of backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds and people with disabilities.
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