Head of Global Marketing and Content - Sydney, Australia - Jivaro
Description
Australian Global Beauty Brand- Hybrid work model
- Lead a strong and high performing team
Partnering with Freelancers, Internal Creatives, Agencies and key internal stakeholders, the Global Content Manager will play a multi-faceted role, whereby he/she will be part creator of assets and content (art direct, content design, model casting, editing); part strategist, building our brand image and positioning; and part brand custodian, proactively guarding all branded content to ensure assets are on-brand and aligned with our overall business direction.
Responsibilities include but are not limited to:
- Lead and manage all aspects of the production process, including pre-production, production, and post-production phases.
- Provide production oversight for content creation across key brand channels (web, social, instore) to ensure they meet strategic brand milestones and are in line with objectives and scope.
- Develop the Image shot list OR guide designers in creating the shotlist for production
Including:
mood boards, compositional concepts, lighting, art direction, prop lists and casting brief
- Develop the video treatments, scripts, and shot list/storyboard, select music options, and define motion graphic treatment (if required).
- Brief and manage external Freelancers, Internal Creatives, Agencies.
- Be the brand custodian, ensure that the visual identity & brand voice remains consistent.
- Be the creative lead at each stage of the marketing funnel
- Deliver brand content that can be replicable/ adaptable across Global Markets.
- Integrate content pillars, where relevant, across all consumer touchpoints
- Partner closely with the Community Team to ensure Global Social channels are reflective of our content strategy and brand communications.
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