Event Vehicle Specialist, Vic - Melbourne, Australia - Red Bull
Description
Company Description:
The Event Vehicle Specialist works with the state (and sometimes national) marketing & sales teams to build and execute an exciting Event Vehicle (EV) program which is built to engage with local consumers to drive brand and can love.
ensuring executional excellence; finding new opportunities; product availability to drive trial; providing feedback on venue/outlet execution; and supporting event operations.
MANAGE AN EXCITING CONSUMER FACING EVENT VEHICLE PROGRAM
You will work cross functionally to support a variety of Red Bull events with the event vehicle & plan and report on the success within timely manner.
You will work cross functionally to identify new opportunities to use the EV in a productive manner, which supports all business functions and aligns with the state & national strategic focuses, Supporting a variety of 3rd party events with the EV, from planning and liaising with organisers through to being at the event as support from the brand.
You will keep the can at the heart of the EV program, always having cold cans at arms reach, create an exciting social following for the EV, planning & capturing local images, stories and activities to build our local face and tell the story of the EV on our managed social channels.
MARKETING INNOVATION WITH EVENT VEHICLE PROGRAM
You will within the framework of the Sales & Marketing plan for the state, find new opportunities to excite our consumers using the EV whether that be new networks, new events or new scenes with a focus on appealing to 18-24 year olds, in our focus playgrounds/audiences.
MAINTAIN VEHICLE OPERATIONS
You will manage service schedules for EV ensuring all staff that operate vehicles have completed the necessary training and conduct regular vehicle audits to proactively identify & rectify required repairs or servicing needs.
You will source a variety of DJs who can be used on a contractor basis for vehicle operations when needed and update the state marketing planner to give transparent annual overview of all event & EV commitments for the state to ensure efficient allocation of resource.
Qualifications:
- Must have a clean manual driver's license.
- Exceptional organisation, time management and people management skills.
- Ability to adapt to challenging situations and make important decisions quickly.
- Physically fit and comfortable with manual handling.
- Preferred but not required:
- DJ experience (comfortable using CDJ 900/2000s & DJM 800 Mixer)
- Passion for marketing & strategic thinking
Additional Information:
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
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