Smb & Channel Marketing Manager - Sydney, Australia - Lenovo

Lenovo

Verified Company

Sydney, Australia

3 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

General Information:

Req #
WD Career area:

Marketing

Country/Region:
Australia
State:
New South Wales
City:
SYDNEY
Date:

Monday, April 8, 2024

Working time:
Fulltime

Additional Locations:

Australia

New South Wales
Sydney

Australia

New South Wales
SYDNEY

Why Work at Lenovo:

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets.

Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

Description and Requirements:

Role

Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community
Manage and drive comarketing demand generation initiatives and marketing communication plans with business partners
Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
Attend and participate in all MBR and provide marketing input and advice
Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
Plan and execute key events for SMB customers and business partners
Lead all strategic projects roll out in ANZ including Think WW campaign
Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective

Experience:

12+ years of experience in SMB and channel marketing in the IT industry
Strong background on an understanding of channel/partner landscape and ecosystem in the IT industry
Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.
Indepth knowledge and experience in latest marketing trends (at least 5 years)
8+ years in digital and online marketing
MS/Intel marketing development fund experience
Work experience in PC/IT industry (channel structure, etc.)
Work experience in international companies
Existing Marketing Leader experienced in Commercial Marketing (B2B).
Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies

Skills, Competency: