Digital Customer Activation Manager - North Sydney, Australia - Coca-Cola Europacific Partners

Coca-Cola Europacific Partners

Verified Company

North Sydney, Australia

3 days ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some the world's most loved brands - serving 600 million consumers and helping 1.75 million customers across 29 countries grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support. Our portfolio in Australia includes the Coca-Cola family of products, as well as loved brands like Sprite, Fanta, Mount Franklin, Keri Juice, Powerade, Barista Brothers, Jim Beam, Canadian Club, Feral Brewing, and Grinders Coffee.

About the Role

As the Digital Go to Market Manager - Woolworths & Pure Play, you will be responsible for the activation of CCEP partner brands through Woolworths Digital Sales and Marketing channels.

Reporting to the Head of Digital, you will play an integral role in working closely with business stakeholders where you will consult and guide the organisation on best-in-class digital activation, innovation & sales team collaboration.

You will have the opportunity to

Develop and execute of 12month Digital Marketing Plan across WW Group & Pure Play
Seamless integration of Digital marketing within the omnichannel P2P and segmented execution
Deliver eCommerce Test & Learn initiatives against joint priorities to drive future category growth
Establish and deploy channel and customer strategies, including unlocking new brand opportunities
BestinClass Digital Shelf & SOV SEO activation
Manage Agencies in conjunction with brand teams to deliver best practice SEM (promotional grid, activations & KSW alignment), media activation & share back to the business on a monthly basis
Own the omnichannel P2P; ensure creative & comms are aligned to broader campaign objectives, each touchpoint is optimised and that the shopper CX is seamlessly integrated both on & offline
Coach, mentor and manage Digital Activation Executive to achieve success in white space & Pure Play
Data analysis creating digital reporting performance decks when required to make data driven decisions for future digital marketing and sales investments

About You

Your skills & experience will include:

Ideally Marketing or Sales degree/background
Minimum 5+ years' experience in trade marketing in an FMCG or Retail must have experience in Digital Marketing
Experience managing agency and third party relationships
Ability to interpret insights and derive recommendations which will drive volume or profit outcomes which are winwin for CCEP and customer
Understand Sales and Customer landscape
Excellent process and planning behaviours

**We're proud to be part of the Australian community and recognise the importance of giving something back. In addition to our efforts on wellbeing, recycling and sustainability, together with Coca-Cola South Pacific we distribute $1.1 million annually to local charities through the Coca-Cola Australia Foundation.