Conversion Rate Optimisation Specialist - Brisbane, Australia - Entain

Entain
Entain
Verified Company
Brisbane, Australia

1 month ago

Olivia Brown

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Olivia Brown

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Description

About the role


The CRO specialist role is responsible for managing the implementation of a formal CRO program for our two core brands, Neds & Ladbrokes.

Working in tandem with our Search and Digital Media teams, the job calls for data collection and analysis to understand customer needs and build logical test parameters.


Inherent to this process will be the ability to blend a range of available quantitative and qualitative datasets to understand both the what and the why behind our key journeys, crafting succinct insights to guide the ongoing improvement of our sites and apps.


Good Stakeholder Management will be key to this role as you will be working with marketers, developers, product teams and designers.

Your ability to create a common dialogue across various disciplines is critical to launching new customer experiences.


Led by the Head of Search, this newly created role will be supported by the Search Team who are able to create the ideal experiences you unearth for the customer.

It is an amazing opportunity that will stand out on our resume in years to come - The sheer volume of our business means you will never be short on ideas about where to execute and drive real-world results.


About us
We're Entain. Our vision is to be the world leader in sports and gaming entertainment. We are creating exciting and trusted experiences for our customers and revolutionising the gaming space as we go.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands - Here in Australia they are Ladbrokes and neds.


What will you do

  • Responsible for managing the implementation of a formal CRO program for our two core brands, Neds & Ladbrokes o achieve overall business and product goals.
  • Identify and prioritise optimisation opportunities through diagnosis and exploration, identifying key pages of the customer experience.
  • Execute plans informed by the collection and analysis of quality data.
  • Clearly communicate with the owners of traffic funnels, to determine their requirements.
  • Work with Product Owners and Product Managers to get new customer experiences on the road map.
  • Work with the UI/UX Team in proposing and collaborating on new designs.
  • Effectively communicate with business stakeholders to prioritise test opportunities and facilitate share outcomes.

Who we're looking for

  • Demonstrated proven experience in a CRO role or similar.
  • You have the ability to produce sound testing parameters.
  • You will have a knack for translating technical terms into easytounderstand language.
  • You are datadriven and your accuracy in reporting is second to none.
  • You have HTML/CSS/JS literacy.
  • Someone with a designer's mindset.
  • You are a collaborative and supportive team player.
  • Experience working closely alongside, digital marketing specialists, designers, developers and product owners.

Tools we use
Google Analytics, Unbounce, Hot Jar, Google Optimize (or similar), Amplitude, Full Story. Platform selection will be based on your own preferences, but proficiency is required.


Bonus Points if you have

  • Experience using WordPress as a platform for landing pages.
  • Sports and Racing knowledge

Why Entain

  • Genuinely flexible work arrangements we aim to be in the office two days a week, but we want you to work the way that best suits you and your life.
  • 9day fortnights Yep that's right
  • Up to 12 weeks Paid Parental leave.
  • Heavily subsidised gym memberships and other paidfor services as part of our wellness calendar.
  • Free onsite barista and fully stocked fridge and pantry for breakfast and lunch.
  • Extensive learning and development programs so you can expand your expertise.
  • Companywide events to recognise and celebrate the great work of our team.
  • We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to free and discounted tickets to sporting and racing events.


As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.
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