- Developing the product marketing strategy for our Developer market, leveraging new technology, insights from the market, customers and sales and a deep understanding of business objectives
- Develop the Sales Enablement plans to ensure that our sales team are engaged and understand their priorities
- Deeply understanding the needs of REA Group customers and competitive offerings, and driving product positioning that supports those needs
- Being an internal voice and champion of the customer
- Executing integrated B2B marketing campaigns across channels leveraging internal brand and performance teams and hiring external agencies where needed
- Tracking and maintaining Developer and Media marketing OKRs
- Understanding all segments in granular detail and connecting with them across our channels
- Ensuring brand aligned marketing messages, visual creative, marketing claims, etc. are consistent throughout B2B marketing channels
- Activating new assets in all marketing channels including advertising, CRM, performance marketing (e.g SEM), website and sales collateral/scripts
- 8+ years of marketing experience and 2+ in B2B
- A passionate leader, with proven experience building high performing teams and developing others
- Analytical, data-driven, detail-oriented nature. Loves and thrives working with numbers.
- Scrappy and relentless drive to measure, optimise and improve results
- Proven experience thriving and succeeding in fast-paced high growth environment across multiple segments
- A great communicator, able to liaise with stakeholders form all functions, at all levels
- Strong project management skills, from concept to execution
- With a sound understanding of drivers of performance across internal and external marketing channels, to drive acquisition, engagement and retention
- A hybrid and flexible approach to working -
- Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed
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Senior GTM Manager, Developer - Richmond, Australia - REA Group
Description
Senior GTM Manager, Developer
We're REA
REA Group is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Senior GTM Manager, Developer role sits within the Customer Marketing team, a team focused on driving our customers' success by delivering exceptional value through tailored marketing, research and events programs. This team forms part of the Customer group, headed up by Kul Singh.
What the role is all about
Reporting into the Head of GTM , the Senior GTM Manager will develop the marketing plan for our Developer market. Executing multi-channel campaigns to drive awareness, acquisition, usage and retention of our products, reach revenue targets and maintain customer sentiment. In this role, you'll experience interesting, challenging and varied work while helping us solve problems creatively and bring new ideas to life.
While there's a good chance no two days will be exactly the same, the core responsibilities of the role include:
Who we're looking for
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development – both professionally and personally. Your experience with us is something we take seriously.
We offer:
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?
