- Responsible for continual improvement & maintenance of the digital shelf including: Working with brand marketing on shelf content development and optimization – images, copy and enhanced content/A+ content. Working with Corporate COE on use of Salsify for publication and syndication; ANZ owner for the process including implementation of updates. Works as the leader to drive keyword optimization – titles, in-copy, hidden keywords, etc.
- Work closely with the Sales & marketing team ensuring digital campaigns maximise conversion utilizing partner capabilities.
- Collaborate with the Brand and Shopper Marketing teams focused on:
- 1) Content to ensure consistency of messaging and brand equity
- 2) Digital marketing campaigns executions / activations as per brand / customer plans.
- Stay up to date with and inform team members on new digital trends, tools, improvements and best practises.
- Delivers NCS, GM and spending ROI targets for assigned pureplay ecommerce accounts. #1 Account and primary responsibility is Amazon.
- Establishes the growth strategy for pureplay ecomm accounts with a strategic 3-year plan for Amazon.
- Develop & maintain strong relationships with key Amazon team members through regular communication and business review processes. Leverages cross-functional resources to effectively influence their counterparts at Amz AU (supply chain, marketing).
- Leverages Clorox Amazon team for company practices, brand resources, learnings & know-how to reduce learning time in AU
- Drives the Amazon AVN process & agreements. Leverages senior sales managers to drive favourable negotiations.
- Create strong promotional and activation plans to maximise portfolio success within Amazon and manage within trade spend budget and guidelines following controls processes. Consistently performs post-spending analytics to increase ROI. Evolve the Amazon JBP, pricing and supply chain models to ensure close partner alignment and maximize results.
- Execute Amazon shopper marketing programs including corporate merchandising events, Vine Rating & Reviews, Loyalty and VPV couponing.
- Drives Amazon media plan with focus on AMS/search spending. Establishes goals and executes buy with the assistance of the brand managers.
- Identify new profitable growth opportunities with Amazon and develop strategic plans to implement appropriate growth strategies while managing shape of product portfolio, exiting where appropriate. Creates internal proposals for new items, special packs, etc. to drive growth while reducing channel conflict.
- Work with key account managers at omni-accounts to identify capability needs. Recommend practices and tactics to enhance ecommerce performance.
- Works as ANZ POC on ecommerce capabilities and can connect the local team to the broader organization as needed for training, resources and agencies.
- Establish ecommerce KPI's utilizing existing data and Power BI tools to identify key metrics connected with desired business outcomes.
- Establish cadence of communication on key performance indicators/metrics.
- Drive insights to action on across omni-channel against KPIs
- 2-3 years experience gained in an eCommerce function, preferably in the consumer goods environment.
- Minimum 12 years in some type of account management role developing sales fundamentals of planning, negotiating, executing, etc.
- Experience with ecommerce platforms such as Amazon, Big W, Bunnings, Coles, Woolworths and others
- Analytical thinking with the ability to apply insights to action
- Attention to detail whilst being able to prioritize
- Strong organisational skills and attention to detail
- Strong written, verbal and interpersonal communication skills
- Adaptability, self confidence & resilience
- Commercial acumen, ability to work cross functionally
- Influencing & negotiating
- Budgeting, planning and strong financial acumen
- Strong understanding of spend control and cost management
- Strong understanding of ecommerce and digital marketing channels
- Strong understanding of Woolworths and Coles omnichannel approach and ecommerce platforms platforms such as Amazon, Big W, Bunnings, Coles, Woolworths and others.
- Strong understanding of digital shelf management and shopper activation tactics in major ANZ platforms
- Ability to write a content brief, evaluate content, is useful in the role
- Advanced proficiency – Excel
- Intermediate proficiency – Powerpoint
- Degree qualified in the discipline of Ecomm, Digital Marketing, Business (or equivalent) or the successful demonstration of relevant industry experience.
- Competitive compensation
- Generous 401(k) program in the US and similar programs in international
- Health benefits and programs that support both your physical and mental well-being
- Flexible work environment, depending on your role
- Meaningful opportunities to keep learning and growing
- Half-day Fridays, depending on your location
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Ecommerce & Digital Shopper Marketing Associate Manager - Sydney Olympic Park, Australia - Clorox
4 days ago
Description
Clorox is the place that's committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox:
The Ecommerce & Digital Shopper Marketing Associate Manager is an key role at Clorox Australia focused on evolving the digital shopper experience to achieve ambitious ecommerce revenue and share gains. This role works closely in collaboration with cross functional teams, to improve our execution across partner platforms and developing tools to measure our performance and return on investment in the E-comm channel.Core to the role is leadership of our Amazon customer relationship and strategy to continue our strong growth partnership. Ongoing development in Amazon customer capability will be supported through training and wider Clorox ecommerce exposure, while the individual's existing ecommerce skillset will also be developed leading to long term channel results.
In this role, you will:
#LI-Hybrid
Key Responsibilities:
Strengthen our digital footprint on partner owned platforms
Delivers financial targets as the account manager for Amazon and other PurePlay accounts
Enhance omni-ecommerce capabilities
What we look for:
Years & Type of Experience
Skills & Abilities
Technical Skills
Education Level/Degree:
Workplace type:
Hybrid - 3 days working in office and 2 days working from homeWe seek out and celebrate diverse backgrounds and experiences. We're looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here .
Benefits we offer to help you be well and thrive:
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
