CRM Strategist - Sydney, Australia - 303 MullenLowe

Description

We integrate all arms of our industry - advertising, data, technology and media buying - in one place to think big, take risks, provide cut through and bring good brands an unfair share of attention.

We're a different kind of beast - so if you're a breed apart, you could be what we're looking for.

This role focuses on the agency's CRM planning efforts, working closely with existing planning team, data analysts, and integrated account service team, initially working with one of our biggest clients, a luxury automotive brand.

• Continues to develop clients CRM roadmap in line with their brand digitization roadmap
• Develops end to end personalised marketing and Customer Relationship strategies and customer journeys in line with CRM strategy best practices,
• Work with data analyst and clients to create strategic CRM plans, optimising the plans based on results
• Provokes the strategic debate on the brand and is a key driver of how it should be developed using CRM & digital channels; against a perspective on critical issues facing the brand
• Reads, analyses and uses data to translate it into coherent strategy (critical insights and underpins arguments) and presents it to others
• Contributes to developing the Agency's strategic planning knowhow and capabilities; drives the effectiveness agenda
• Writes creative briefs, ensuring that they generate and inspire the best possible work, clearly define Client requirements and are a solution to the Client's business problem
• Keeps up to date with any commercial information pertaining to the brand, Clients and their competitors
• Develops strong relationships with Client counterparts; builds good daytoday and longterm enduring relationships inspires Client confidence by valueadding to the business
• Willing to question the status quo as projects evolve; adopts an approach of continuous improvement, looking for and implementing improvements in process and approach

• Experience working in a creative agency on a large digital/CX account
• Forms strong arguments either in presentation form (logic, flows, structure) or during meetings and is comfortable presenting in front of an audience
• Sense of curiosity and interest in understanding business problems and developing CRM solutions to address them
• Shows strength beyond conventional comms thinking and brand planning in terms of campaign evaluation
• An advocate for the agency and someone who contributes to culture