- Develop and implement comprehensive brand strategies to establish and maintain brand identity, positioning, and messaging across all channels
- Ensure all marketing initiatives align with the brand strategy and contribute to the overall brand goals and objectives
- Conduct market research to understand consumer insights and competitive landscape to refine brand strategies
- Work closely with Senior Marketing Manager to assist planning and execution of the campaign calendar while acting as the brand guardian to ensure all marketing activities are on brand and maintain consistency
- Leverage the Brand strategy to develop an effective content & social media strategy and framework across Goodlife Health Clubs to deliver the key brand objectives and build social presence and community engagement
- Own and manage the content across website and social media platforms
- Develop creative briefs and guide creative direction to ensure alignment with objectives for all advertising and public-facing communications
- Plan, create and schedule relevant and engaging content which is platform appropriate across FLG's owned social media channels
- Use our social media management tool (Hootsuite) to schedule and publish posts across all social media platforms
- Be the lead on all social monitoring and listening. Analysing and reporting on content performance and engagement across all social platforms
- Own and manage the development of website content in collaboration with the marketing technology team supporting the SEO strategy
- Collaborate with and manage existing influencers to source content as part of the overarching social and content strategy.
- Experience in a related marketing role
- Strategic & creative mindset with a focus on driving results and meeting targets
- Proven experience developing marketing activity and collateral, digital programs, and events that support both brand development and lead generation
- In depth knowledge of social networks' best practices – design, functionality, users (best time to post, tagging influencers, character limit) – across Facebook, Instagram, YouTube, TikTok & LinkedIn
- Experience of using the latest social media management/monitoring/analysis tools and platforms such as Hootsuite
- A competitive salary plus super
- A passionate, innovative, energetic, and supportive culture. It is something we are proud of at FLG, and you will feel part of the family from day one.
- Modern offices in the heart of Brisbane's West End, including onsite cafe and complimentary barista coffee
- You'll also benefit from our industry-leading learning and development offering - we pride ourselves on supporting and developing our team members, providing them with the learning and skills they need to build a long-term career with us.
- Hybrid work environment - mixing office and work from home
- A wide range of benefits including a complimentary gym membership
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Brand Marketing Manager - Brisbane City, Australia - Fitness & Lifestyle Group
Description
Use your brand marketing skills in work that will have a positive impact on the physical and mental wellbeing of thousands. We are seeking a Brand Marketing Manager to build brand equity and drive consumer demand across our Goodlife Health Clubs portfolio. This role will encompass brand management, campaign development and social media strategy. Ensuring alignment with the company's marketing objectives and commercial goals.
Reporting to the Senior Marketing Manager you will oversee brand execution across all touchpoints, maintaining consistency and excellence in delivery. By working closely with key members of the Goodlife team, including Sales Operations, Club Operations, HR, and Legal, the Brand Marketing Manager will drive the operational marketing strategy to the highest standards, ensuring the achievement of agreed marketing KPIs.
Leveraging data and consumer insights, you will enhance brand awareness, customer engagement, andmember acquisition, contributing to the overall growth and success of Goodlife Health Clubs. You will thrive in a fast-changing and collaborative environment where people are enthusiastic, curious, and accountable.
Key duties and responsibilities will include (but are not limited to):
To be successful in this role you will need:
In return we offer you:
About Us:
Fitness and Lifestyle Group (FLG) is Asia-Pacific's largest diversified fitness, health and wellness group, headquartered in Australia. We truly make a meaningful, positive impact on people's lives through innovative and diversified fitness, health, and wellness offerings across physical and digital platforms. Put simply, our purpose is to empower our global community to live stronger and happier lives.
Our portfolio of globally recognised brands includes Fitness First Australia, Barry's, Goodlife Health Clubs Australia, Jetts New Zealand and Zap. With 500+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps almost a million people live healthier and more active lives.
Apply Now
Please click 'Apply' to submit a resume that details your experience, attributes, and achievements.
Our Commitment to Diversity and Inclusion:
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.
We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.
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