Digital Marketing Manager - Sydney, Australia - Sustainability Consulting

Sustainability Consulting

Verified Company

Sydney, Australia

4 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

The Digital Acquisition Manager's key role is to deliver quality leads to the Inside Sales teams globally.

You will be responsible for the strategic optimisation of the global inbound acquisition funnel, including paid and organic initiatives to attract high quality prospects.

The role

Ownership of prospecting/demand generation performance and activity across owned and paid platforms
Ownership and management of monthly performance budget, working in partnership with their agency to drive return on agency fees and ad spend (ROA) across SEM, Social (prospecting & retargeting), Display & SEO
Briefing and testing of acquisitionfocused campaign assets
Ruthless focus on funnel optimisation broadly, and with both a geographic and channel lens
Plan, brief, review & approve all nonpaid channels content to the Content Coordinator and/or external agencies as appropriate (design, copywriters etc )
Working closely with your manager on overall acquisition strategic initiatives & planning and how the business can drive more results
Collaborate within a multifunctional acquisition squad (marketing, sales, onboarding, insights) focused on collective problemsolving to optimise the customer journey through to business value
Communicate key performance data, insights, actionable recommendations and initiatives back to the leadership team and broader business
Keep up to date with competitor and industry moves and identify strategic opportunities accordingly.

Desired experience

(This is DESIRED experience. if you do not hit all the points but feel well-aligned to this role, please apply. we look for good human's above all else)

35 years experience in a global B2B acquisition/ demand generation role with demonstrated success in managing acquisition marketing campaigns that drive significant growth in engagement, MQLs and sales opportunities.
Sound understanding of CRM tools/marketing automation platforms
Hubspot preferred
Familiarity with Google Analytics & Google Search Console
Strong writing and communication skills
Budget management
Previous experience in any of the following industries or business types: B2B SaaS, Startup, Travel/tourism, eCommerce, Marketplaces.