Cvm Campaign Manager - North Sydney, Australia - TPG Telecom

TPG Telecom

Verified Company

North Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Exciting time to join a top 100 ASX listed business with big goals

Hybrid working arrangement mix of WFH/office
Access to a great selection of benefits

We've only just begun, but what a beginning. In a once in a generation moment, we've brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This role sits within our felix team.

Who is felix ?
felix is Australia's first telco brand to be powered by 100% renewable electricity and is also certified carbon neutral.

felix was created to deliver a digital mobile service that starts conversation - through radical simplicity, outstanding customer service and by having a positive impact on our planet.

Offering just one simple mobile phone plan, which is purchased through their app first journey, felix also plants one tree for every month you're with them.

felix launched in 2020 and is the latest brand to join the TPG Telecom umbrella.

This opportunity
The main objective is driving lead conversion and increase customer engagement using a test and learn approach.

This position description should represent your role and responsibilities at the time of appointment, however due to the dynamic nature of our business, your job title, key tasks and responsibilities are likely to evolve over time.

The flexibility to adapt to any changes should be considered a key requirement of working at felix.

Responsibilities

End to end CRM campaign delivery of lead segment including Abandoned Cart + Lead nurture
Execute, test and optimise campaigns via Marketing Automation platform (Braze), adopting a test and learn methodology
Work closely with brand + content team to ensure campaigns in line with the brand value and marketing calendar.
Work with the CRM Lead and Tech Delivery team where required to document technical delivery requirements and test the right events / data points are implemented in applicable systems / CRM platform, app, analytics tools
Track progress of campaigns and provide campaign performance metrics, including lead conversion, ROI, customer engagement.
Monitor and assess ideas on how to optimise campaigns to increase conversion and improve customer engagement
Work with care and content team to drive improvement to our service coms program including tweaking triggers, customer data set and content update.

Knowledge and experience

BA or BS in Marketing, Communications or related field
35 years of experience in CRM, digital, or content related role
Experience with delivering campaigns using CRM marketing platforms and managing a customer database
Demonstrated ability to work in a team environment and autonomously. Leans into collaboration and sharing.
Ability to translate business strategic directions into actionable / executable plans
A positive cando attitude, a keen eye for detail, initiative and proactiveness.
Exceptional content creation and copywriting skills
Curiosity to also develop and support across other team platforms within the marketing stack

EG:
supporting on lead campaign in digital advertising channel

Ability to present learnings and recommendations key stakeholders with confidence.

Benefits and perks

Flexible hybrid way of working (from home and office)

- 'Stay Connected Mobile'

Access to a free mobile plan

- 'Stay Connected NBN'

Access to a free NBN 100 plan

- 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year

Access to TPG Learning Hub platform and internal development opportunities
Access to Corporate Partner Discounts

Our TPG Telecom Spirit
We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs.

You will join a supportive company that is diverse and inclusive, and celebrates what makes our employees different, as well what brings us together.

We want you to bring your true self to work, and to feel like your contribution matters. We encourage ambition in everything we do, from telco solutions to customer experience, to community impact. You will have real opportunities to take charge and take control.

Bolder and better together
We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant.

**#LI-Hybrid
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