Marketing Specialist - Sydney, Australia - Coadys Personnel

Coadys Personnel

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Our client is a well-recognised leader in the Technology sector who boast numerous awards including being one of

Australia's Best Places to Work. This is a business who truly values collaboration, innovation and the success of it's people. With 350+ staff across Australia plus a growing global presence, this is an exceptional time to join their dynamic team.

This generalist marketing position is dedicated to being the 'voice of the customer' to develop marketing and communications strategies for a specific business unit/product line within the company.

Key tasks will include researching client needs, executing campaigns, building product awareness and generating leads.

Working collaboratively with the broader marketing team as well as being in regular communications with Product Managers, Sales teams, Account Managers and Operations staff, key responsibilities will be as follows:

Create effective communications to engage with target business audiences addressing customer needs and key value proposition
Source and write content for presentations, whitepapers, case studies and blogs that align with the product thought leadership plan
Develop and execute product marketing campaigns to generate leads enabling sales and account managers to facilitate solutionsbased conversations with clients and prospects
Plan the launches of new products and releases of existing products
Arrange key events in conjunction with the Events Specialist
Understand the competitive landscape, developing expertise on competitor positioning
Collaborate with product management and the broader marketing team to develop product positioning and messaging
Assess the effectiveness of marketing programs and report back on ROI, roadblocks and / or required changes
Understand and support sales channels, developing internal tools as well as external collateral and training sales channels on how / when to use
Manage daytoday partner relationships and executing partner agreements
Engage with a range of stakeholders; internal leaders, sales and account managers, clients and strategic partners

The position is available now so for immediate consideration forward your CV to

Liz Coady at Coadys today.