Digital Marketing Officer - Hobart, Australia - University of Tasmania
Description
Job no: 499828
Work type:
Full time
Location:
Hobart, Launceston
Categories:
Marketing & Communications
Digital Marketing Officer
- Provide insight for digital marketing initiatives
- Coordinate campaigns to attract prospective students to the university
- Full time FTE considered) ongoing position based in Hobart or Launceston
About the opportunity
We are seeking to appoint a Digital Marketing Officer in the Office of Marketing as part of Student Services and Operations.
The Digital Marketing Officer will be a critical member of the marketing team, coordinating the development of high-quality, strategically aligned digital campaigns to attract prospective students to the university.
What you'll do:
- Support the planning and execution of digital marketing strategies across various channels, including social media, search, and programmatic display advertising.
- Collaborate closely with other teams (including Marketing, campaign team, brand team, and agency partners) to ensure the effective delivery of digital campaigns.
- Analyse data and report on digital campaign performance using relevant KPIs and metrics to make recommendations for improving future campaign activity.
- Assist with coordinating campaign creative assets required for digital marketing campaigns.
What we're looking for:
- A diploma level qualification in marketing/communication, and experience in a relevant field or an equivalent combination of relevant experience and/or digital media and education.
- Proven ability to develop and execute effective marketing strategies and manage campaigns, preferably with experience in digital marketing or in the education sector.
- Good knowledge of digital advertising platforms such as Facebook Ad Manager, LinkedIn Ads, TikTok, Google Ads, etc.) and analytics and reporting tools to measure campaign performance.
- Demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Numeracy, analytical and data management skills with the ability to problemsolve.
Salary details
Appointment to this role will be at HEO 5 and will have a total remuneration package of up to $99,698 comprising base salary within the range of $76,302 to $85,212 plus 17% superannuation.
How to Apply
- Please refer to the attached Position Description Below for full details.
Applications close Tuesday, 2 April 2024, 11.55pm
- To be eligible for this position, you are required to have Australian citizenship, permanent residence or a current valid visa that allows you to fulfil the requirements of this role._
Advertised: 14 Mar 2024 Tasmania Daylight Time
Applications close: 02 Apr 2024 Tasmania Daylight Time
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