Brand Manager - Sydney, Australia - Hasbro

Hasbro

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment, and innovate to come up with the best ideas.

Our culture of community, passion, integrity, creativity, and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Do you have a passion for bringing some of the world's leading play brands to children, fans and families across Australia and New Zealand?
Are you a longtime lover of the Robots in Disguise?
We are searching for a marketing superstar to join our team as
Brand Manager, Transformers.

In this role you will create and deliver brand plans and fully integrated marketing campaigns that delight consumers and achieve our local commercial objectives.

As a Brand Manager you can expect to:

Lead the development and implementation of marketing plans to achieve our commercial objectives
Optimise and manage the global product portfolio to maximise strategic growth
Review and analyse data and consumer / shopper insights to build your plans and make decisions
Oversee A&P plans and spend for the category
Track performance and ROI to make investment decisions that drive Market Share, Scan Sales (POS) and Brand Health metrics
Input into, review and adjust inventory and financial forecasts accordingly
Partner with the sales team to develop key account strategies; allocating marketing resources effectively to ensure executional support and integration.
Partner with customer marketing to activate brands at retail across digital and bricks and mortar platforms
Play a key role in Hasbro's execution of the Brand Blueprint; to expand our brands across various consumer touchpoints
Inform, inspire and excite all Hasbro functions and teams to build internal brand affinity
Work flexibly, in a hybrid approach, with 3 days per week spent office based

You will bring to the role:

5+ years of brand / product management experience preferably in the consumer goods industry
Proven ability to successfully utilise all elements of the marketing mix to drive the business
Experience with P&L responsibility, budget, planning and management
Strong analytical skills; using insights to leverage into thinking and planning
Demonstrated success delivering on business results in various competitive environments
Proven ability to manage multiple projects
Personal leadership skills that inspire and influence
Tertiary qualifications with a marketing specialization

What will we offer you?

A competitive salary and sponsored superannuation plan
The ability to create balance in your life with Half-Day Friday's, 5 x Wellness Leave Days, a variety of wellbeing resources and a hybrid work approach
Time to give back, with 4 hours per month of volunteer leave
Learning and development tailored to your personal and professional goals

LI-Hybrid