Planning & Trading Manager - South Melbourne, Australia - Atomic212

Atomic212

Verified Company

South Melbourne, Australia

2 weeks ago

Posted by:

Olivia Brown

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Description

Company Description

Introducing Atomic 212°
Atomic 212° is Australia's largest independent media agency, with a mission to make marketing Smarter, Faster and Accountable (SFA).

Born as a specialist performance media agency and now servicing a full range of integrated marketing solutions, from media to creative, data and technology.

Join the Atomic 212° Team
Atomic 212° is a place to grow and progress. We seek motivators, leaders and collaborators.

We are focused on attracting and retaining those who best encapsulate and align with our unique proposition - Smarter, Faster and Accountable.

We invest in training, technology and innovation in the face of the evolving media landscape. Our teams are integrated and made up of multidisciplinary skill sets. We provide the support to evolve into new territories.

People
We seek those who are passionate, humble and dynamic. People who thrive on big dreams and imagination. Our culture is diverse and fun, underpinned by a world-class team. We embrace values characterised by integrity.

Development
Our personal development program aligns goals to smarter, faster, accountable principles. We invest heavily in learning, career progression and mentorship. We are focused on attracting and retaining the very best. Above all else, we want to ensure you are supported, challenged and happy.

Growth
We have built incredible momentum with over 150 team members nationally and locations across Sydney, Melbourne, Darwin and Brisbane. We are always growing and have a strong client base across tourism, automotive, energy, insurance, retail and more.

Who will you work with?
You will join an agency that values a point of view. Day to day, you will work with all relevant media stakeholders to deliver exceptional campaign planning and results. This role also closely collaborates with specialist media, technology and digital partners.

You will be working on the biggest and most resourced team in the agency. You will be able to further develop your Planning & Trading skills across all ATL and direct digital formats.

The team has built an incredible relationship with the client which means trust to deliver brave and impactful work, not only to deliver to the commercial goals of the business but also work with the Brand team to deliver meaningful campaigns that deliver to individuals' health and wellbeing.

You will get to work with one of Australia's largest leading health insurance brands.

Who are we looking for ?

An experienced manager with 3+ years experience in a trading role with media planning and trading in an agency environment who understands implementation planning/buying principles across TV, Radio and OOH channels and Direct digital IO,.

You will also need to have strong TV buying experience. Experience of tracking performance across campaigns, budget management and annual deals tracking is also essential.

As your experience and skills develop in the role there is the opportunity to take on more and move into a Planning & Trading Director role within the team or the broader agency.

Job Description:

What will your day to day look like?

You will spend 20% of your time planning, 30% of your time TV buying ie planning, buying and managing, 30% implementing, 10% managing client needs and deliverables and 10% reporting
You will have strong negotiation skills and proven ability to build and manage strong relationships with media partners and internal stakeholders
You will use & planning & buying tools (Tools including but not limited to: AQX, eTam, Roy Morgan, Nielsen Answers, Move, eRam)
You will understand the role of all offline media channels and the way digital and traditional channels interact to drive response within a target segment
You will assist the Director & Client Lead to drive the media output of the team, ensuring a clear link of implementation to consumer insights
You will understand all media channels with the ability to identify the strengths and weaknesses of each channel and the impact these have in delivering on the client objectives
You will be responsible for the media plan from implementation planning through to execution. Fine tuning budget allocation, weights, phasing, and title/channel/site mix with creation of the media plan
You will contribute to team WIPs and support workflow and resource allocation within the team, manage issues effectively and report issues or concerns to the Director
You will assist the Director and Client Lead to identify proactive opportunities with the ability to sell in media initiatives over and above media recommendations
You will work with the Director and Client Lead to formulate an optimal media recommendation, bringing media responses together to tell a consistent story directly linked to the strategy
You will ensure clear communication to the Director, Client Lead & Client contacts at all times and manage expectations
You will drive an agenda of