Head of Po Nts - Sydney, Australia - NAB - National Australia Bank

NAB - National Australia Bank

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Work type:
Fixed term Full time

Region:
NSW- Sydney CBD

12-month Fixed-Term, Full-Time opportunity based in Sydney

It's more than a career at NAB. It's about more opportunity, more moments to make a difference and more focus on you.
Your job is just one part of your life.

When you bring your ideas, energy, and hunger for growth to us, you'll be recognised and rewarded for your contribution in return.

You'll have our support to excel for our customers, deliver positive change for our communities and grow your career.

The role

You will lead and direct our major Marketing function, providing specialist services and support to customer segment management areas as part of a centralised Global shared service operation geared to enabling sales volume, customer penetration and income targets are met within agreed budget.

Your responsibilities

Preparing strategic and operational plans for the functional area
Establishing and developing the marketing strategy for certain products by assessing environmental trends (technological, economic, and legal) current market share, market penetration and competitor positioning
Developing and sponsoring specific competitive and aggressive sales/ income campaigns and initiatives geared to achieving growth in interest and noninterest income, increased market penetration and associated targets
Developing and launching added value financial service propositions for segment customers, initiating and directing projects/programs to promote the Brand in target markets
Prioritising marketing investment activities within the Business Units
Developing a clear understanding of price sensitivity within the products and Business Units, making recommendations on pricing levels as required to deliver overall profitability targets
Establishing and maintaining an annual and rolling financial plan for certain products
Providing forecasts, by product and customer segment, for volumes margin, expenses, and profitability
Monitoring and analysing actual performance and develop action plans to correct adverse trends
Managing and coordinating the commissioning and control of external agencies for brand, product, and customer research
Managing the analysis of key marketing, pricing and distribution information trends, the establishment of a research library and the promotion of the usage of customer/ market opinion in strategic and tactical marketing activity
Managing product development and enhancement process (including product features, pricing, service and communication) and ensure products are aligned to customer segment needs and generate acceptable customer/product profitability
Regularly reviewing product performance, customer usage and satisfaction, and competitor products in order to identify new market opportunities
Managing distribution channels (including branch and direct marketing) for certain products to generate new accounts
Developing and managing communications and media policies, branding standards and external agency relationships, and support segment functions through marketing and sales support materials
Managing the purchase of communications supplies including media, monitor effectiveness of campaigns, ensuring the disciplines of time, cost and quality are observed
Leading regional projects aimed at converging or transferring best practices or developing new markets /capabilities
Continually assessing the quality of service and advice provided to Marketing functions internal customers, ensuring that service is of the highest quality, develop measures and processes to assess service levels and identify improvements
Representing the organisation in various industry forums, keeping in touch with market trends and making contact with other Marketing and product Managers to be able to identify assess and influence the impact of changes occurring in the market place
Managing direct reports and providing guidance, undertaking performance management of direct reports, identifying training and development needs whilst leading, coaching and motivating staff to instil sales focus and culture
Providing professional and ethical behaviour in your actions by ensuring compliance with external legislation, bank standards and internal operating policies and procedures relevant to the position
Ensuring all personal training records are maintained and kept up to date
Coaching, monitoring, supervising of direct reports to ensure they have the skills and knowledge to perform their role to be compliant with FSRA requirements and external legislation in a professional & ethical manner

What you will need

A highly experienced Marketing professional with exceptional people management skills
Knowledge of financial services products and services
A demonstrated ability to support and positively influence sales efforts through marketing support activities
Indicative experience within financial services at a practical