Campaign Marketing Manager - Sydney, Australia - Canon

Canon

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Work for the world's leading imaging organisation

Opportunity to execute integrated marketing campaigns
Highly collaborative, creative and supportive team
Flexible work from home options

About us
Canon is the world's leading imaging organisation.

As a Fortune 500 Company, we actively inspire people with imaginative ideas that enable you to connect, communicate and achieve more than you thought possible.

When you join Canon Australia, you'll find a rewarding culture that values you. You're empowered to focus on your career progression and turn your goals into reality. You'll be an integral part of the group's success.

About the Role

As the Campaign Marketing Manager, reporting to the Manager Marketing & Communications, this role will be pivotal in leading the planning, development and execution of consumer marketing campaigns across Oceania.

This role will also be responsible for leading the Marketing Communication Specialist to create and deliver content required to execute fully integrated campaigns in line with our objectives.

This role has flexible work from home options & will be based from our Macquarie Park office. It reports to the Senior Manager - Marketing Communications.

Main Duties

Campaigns:

Lead development and strategy of campaigns, product marketing briefs and gotomarket plans across the Consumer portfolio in support of overall business direction to ensure optimum revenue and profitability
Lead and sell in the Integrated Go to Market Plans through coordination and collaboration across Marketing, Product, MarTech and Retail teams
Lead the creative development of campaign materials including briefings and engaging with Creative services when required
Manage Marketing Communication Specialist to execute concepts, develop and manage all content requirements for campaign materials across the integrated teams
Working closely alongside Marketing Communications Specialist, track and analyse data to adapt campaigns and optimise performance
Lead the development of brand guidelines and maintain strict adherence to ensure consistency with brand voice and tone
Manage and optimise live campaigns and provide post campaign analysis reports to share learnings for further campaigns

Paid Media:

Seek opportunities to elevate the brand and optimise performance
Working closely with internal and external stakeholders to create highimpact paid media campaigns for Canon
Creating and optimising retargeting campaigns to increase conversion rates of different key audience groups
Collaborating with the retail team to ensure cohesion between paid amplification and retail conversion strategies

About You
You would have demonstrated hands-on experience in leadning and executing campaigns across multiple consumer touchpoints.

Having a creative flair and strong interpersonal skills will be critical to the success in this role as will be strength in influencing others with your passion for our products and creating content.

Key skills & experience include:

Proven handson experience in designing and delivering customer centric, product marketing campaigns 4 years+
Marketing Campaign management experience across the full marketing mix
Experience in working with external agencies
Creative, Media and PR
Excellent understanding performance dashboards and Google Analytics and data studio
Strategic thinking, business acumen and analytical skills
Demonstrated ability to use creative ways to resolve business and communication challenges

In return you will get the chance to work for a multinational company, with a real opportunity to take your skills to the next level.

We look after you with training and development, progression and promotion, recognition, and reward and you'll have all the tools and support you need to grow, to bring your ideas to life and achieve your successes.

We believe in the power of an inclusive and diverse workforce.

We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate.

Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.

Some benefits include