National Brand - Melbourne, Australia - Hub Australia

Hub Australia

Verified Company

Melbourne, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Great Place to Work Certified Business.

Oversee ongoing development, including the launch of new facilities.
Develop and own rich content strategies.

National Brand & Communications Manager

Reports to:
Chief Experience Officer, Hub Australia

Start date:
May 2023

Location:
Sydney or Melbourne

Employment type:
Permanent Full Time

Ordinary hours of work: 38 hours per week. In addition to ordinary hours of work, you are invited to attend the biannual strategy gathering.

Salary:
To be discussed at interview stages.

About Hub Australia:

Hub Australia provides premium workspaces, business networks, and services across 13 locations in Sydney, Melbourne, Brisbane, Canberra and Adelaide.

Founded and headquartered in Melbourne, Hub has grown to become the largest privately-owned coworking operator in Australia, with over 100 staff and 6000 members ranging from small business and government to non-profit and corporations.

Established in 2011, Hub is a Certified B-Corporation and the first coworking space in Australia to be certified Carbon Neutral with Climate Active.

Hub is a fun, energetic, and dynamic environment with plenty of room for growth - as we continue to build the best place to create, share, and work with others, there's a perfect place for you to grow with us.

Your Role:

Responsibilities:

Oversee the ongoing development, implementation and evaluation of the Hub Australia brand strategy, including brand architecture, style and brand guidelines, brand vision and value proposition over the long term
Develop, implement, monitor and evaluate Hub Australia's brand marketing and communications, including managing brand marketing campaigns to build equity in the Hub Australia brand
Develop and own a rich content strategy that answers customer needs, driven by brand positioning that aligns to our values and capabilities, includes rollout across website and social media channels
Support the launch of new Clubhouses (particularly Hub Local sites) with locationspecific information and research
Manage an external PR team to deliver against media objectives approving press releases and media pitches, including strategic opportunities for senior leaders in relevant media
Work with the National Demand Gen Manager to ensure the website reflects Hub's brand positioning and is updated with relevant content and resources (articles, case studies and tools)
Lead a team of inhouse specialists including Graphic Designers, Content Writers and Communications Specialists to develop and deliver internal and external communications material in line with brand guidelines and strategic direction
Develop clear brand metrics for the reporting and evaluation of brand health and performance
Conduct brand research and competitor and customer insights analysis
Work closely with the CX Manager to identify and develop strong brand collaborations and partnerships that enhance the Hub Australia brand
Work with external lawyers to manage all Hub trademarks, including renewal and new mark lodgement process, as well as monitoring trade mark infringement.
Budget management and reporting

What we're looking for:

Tertiary qualification in Marketing, Communications, Media or other relevant discipline and / or equivalent demonstrated experience in a related field
8+ years' experience in brand marketing and communications
Highly developed strategic marketing, communications and project management skills
Proven track record in the successful development and evaluation of brand health
Ability to identify stories, develop newsworthy angles and work with an external PR team to secure media coverage that supports Hub's strategic brand objectives
Demonstrated experience in developing successful B2B content marketing strategies
Ability to develop, promote and optimise content across owned, earned and paid channels
Proven ability to lead and effectively manage the performance, output and development of a team
Proven track record in building and managing relationships with a range of internal and external stakeholders
Strong written and storytelling skills
Growth mindset with an ambition to learn and take on new challenges

Important Metrics: