Digital Insights Analyst - Melbourne City Centre, Australia - Talent International

Talent International

Verified Company

Melbourne City Centre, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Job Details:

Location
Melbourne CBD

Salary
Great team, CBD/WFH hybrid

Job Type
Full Time

Ref
BBBH101929_

Contact
Carly Llorente

Posted
about 4 hours ago

Working for this dynamic technology driven organisation you will be part of the Digital Experience & Optimisation team, driving consistency and leading channel reporting and analytics across both web and mobile app channels.

Your band-new role will see you responsible for providing accurate and timely insights into the health of the digital business.

Key activities

Ensure website performance is appropriately monitored and evaluated
Contribute to the development and extension of digital management information by defining analytic requirements to support optimisation, including dashboards and funnels, campaign tracking and reporting, SEO, SEM and internal search reporting etc
Analyse data to drive continual improvements to website content, structure, design and product features
Demonstrate continuous improvement through web analytics performance measurement and contributing to the regular showcases
Assist in maintaining tag managements platforms Google Tag Manager and Adobe DTM / Launch
Develop, maintain and evolve our digital segmentation capabilities and usage of Adobe Audience Manager
Assist in planning and coordinate delivery of the digital optimisation roadmap, focusing on the delivery of A|B experiments & personalised experiences in line with business activity
Use our digital segmentation capabilities to optimise conversion and digital selfservice

Skills, knowledge and experience

Previous experience in digital analytics, analytics development and or data analysis
Experience working with the Adobe Marketing Cloud, particularly Adobe Analytics, Target and Audience Manager
Familiarity with optimisation tools and approaches for A/B and multivariate testing, eg. Adobe Target Strong data visualisation/design capability with the ability to present data driven insights to a variety of stakeholders
Experience in designing and implementing customer segmentation
Ability to develop and maintain effective working relationships with a variety of internal and external stakeholders
Understanding of CMS and website management tools eg: Adobe Experience Manager
Experience and understanding of working in Agile environment
Strong interpersonal communications and stakeholder management skills, able to influence, build credibility and gain commitment across all levels (from team members to senior management)