Head of Digital - Sydney, Australia - Adecco

Adecco
Adecco
Verified Company
Sydney, Australia

2 weeks ago

Olivia Brown

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Olivia Brown

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Description
This is a highly strategic role with a focus on driving the E-Commerce business and collaborating teams.


The Head of Digital will oversee and manage their global E-commerce, consisting of Australia, New Zealand, USA, Canada, and Japan, and would potentially be involved in their China third party driven platforms as well.

This is a role for a very brand and sales-driven executive, with a strong focus on accelerating growth in the client's key strategic markets


Client Details
Adecco is very proud to exclusively partner with a highly recognisable business that launched in Melbourne back in 2005.

To this day, they still stand by the same company mission to enhance human performance and create a fitter, happier and healthier world, encompassing physical, social, and mental components.

This consistently evolving business is driven by ambition, and not afraid to think outside the box.

They aim to be a platform to inspire people across the world to chase their own personal goals.


With extremely high-quality performance-driven apparel at the core of what they do, they create a product that caters to all levels of athletes across their entire athlete journey of preparing, performing, and recovering.


With a recognised brand all over the world and partnerships with high-profile ambassadors, the support is there to set you up for success.


This company values culture as much as capability and they have worked hard to create and foster an environment where people enjoy coming to work and love what they do.


Description
Reporting to the CEO, this role is part of the senior leadership team and is considered a pillar role in the business


The role will have a strong focus on high growth targets that requires a strong knowledge of scaling their E-Commerce business and a proven track record of accelerating growth and global experience.

You will be supported by a small team and be open to working in challenging and sometimes ambiguous environments. Their environment is agile and fast but dynamic and exciting.


In addition to the eCommerce team, you will have a global marketing "go-to-market" team working closely with you, in particular the digital experience manager and digital designer.


Key Responsibilities

  • Full responsibility for the infrastructure and store design, content navigation, consumer experience, and functionality of the company websites
  • Management of the Global Ecommerce websites/storefronts as part of the Shopify system, including support distributors that operate through the platform
  • Strategic planning for the Ecommerce business and requirements to hit financial targets
  • P&L responsibility for Ecommerce for ANZ, North America, Japan
  • Full responsibility for SEO, SEM, PPC AdWords, and driving optimisation of cost while driving traffic to the website
  • Accountability to own, grow, engage, and drive the CRM and ensure EDMs and other relevant user content is distributed
  • Work closely with other important channels of the business to develop and define the merchandising and buying plans
  • Provide input into the merchandise development plan for coming seasons to ensure merchandise direction is aligned with commercial opportunities
  • Lead weekly meetings with the leadership team and monthly performance reviews

Profile

  • Experience driving and developing a global Ecommerce business and building teams to facilitate high growth
  • Ideally experienced in handling a $100m+ global businesses
  • International experience to understand local needs, culture, and sensitivities to drive the growth
  • Strong background in the apparel, fashion, and/or sportswear industry on a global level
  • Experience driving marketplaces to push further growth
  • Detailed understanding of technical infrastructure, interfaces, and (ideally) coding to work closely with external developing agencies
  • Understand SEO optimisation
  • Comprehension of web analytics, PPC, and CMS tools and programs
  • Extensive experience managing and optimising online media, and performance marketing such as, but not limited to SEM, SEO, Social, Referral, and Partnerships
  • Experience in creating winning cultures and teamwork

Job Offer


Located in the buzzing area of Richmond, this global sporting apparel company houses a solid team of dynamic and experienced professionals and fosters a solid culture of 'love where you work'.


Working on a globally recognised brand with all the structures and support in place to set you up for success, this Head of Digital role is an integral piece of the Marketing team.


They openly support diverse perspectives and people who think outside the box and aren't afraid to challenge the status quo.

They are bold, accountable, passionate, agile, inclusive, and value high performance and are dedicated to providing a world-class workplace where their employees are valued, rewarded, and have room to grow and thrive.

Providing many perks, they also support flexible working arrangements (within reason).

**How
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