Head of Digital Marketing - Sydney, Australia - Progressive People
Description
Our client's need is
"Head of Digital Marketing" with the main responsibility being to create better experiences and outcomes for your customers.
Your responsibilities will be to:
- Develop, pursue and build new and existing customer relationships
- Lead, coach, align and manage the digital marketing automation group
- Assist with marketing strategy
- Plan and execute marketing campaign automation
- Experience with marketing automation tools such as:
- Marketo
- Pardot
- SalesForce Marketing Cloud
- Ensuring best practice standards are developed and adhered to
Additional Skills:
- Solid experience in a consulting role inhouse or agency
- Transferable knowledge and skills in areas such as CRM, CDP, social media and data analysis
- High level of written and oral communication
- Translates technical into business terms for nontech stakeholders
- Ability to collect, collate, manage and interpret information / data
- Experience in creating and delivering marketing for results
- Experienced in matrix organisations and working collaboratively
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