Email Strategy Manager - Sydney, Australia - Are Media
Description
Job no: 499655
Work type:
permanent full time
Location:
Sydney
Categories:
Subscriptions & E-Commerce
Why Are Media?
Join Australia's leading content company for women and be part of an inspiring, creative and collaborative team.
We offer excellent people programs including; Parental Leave, Wellness, Performance Coaching & Development, Mentoring and our unique Are Media Academy (Interns, Lunch N Learns, and much more).
We support flexible ways of working through our Activity Based Working (ABW) model.We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work.
Who Are We?
Are Media is a house of brands that women know and love.
We reach 9 in 10 Australian women every year through brands like _The Australian Women's Weekly_, _marie claire_, _Who_, _Woman's Day_, _Gourmet Traveller_ and _Australian House and Garden_.
We create content across digital, magazines, social channels, customer review sites, videos, podcasts, events and experiences.Our aim is to inform, inspire, influence and enable our audience to connect with the things they are passionate about across beauty, food, fashion, travel, parenting and entertainment.
Are Media employs Australia's best content creation talent and we are proud that our greatest strength is our people.About the role
Duties
- Determine appropriate EDM strategy per brand, including cadence, template design and management, target, content, monetisation and measurement.
- List growth/management, including segmentation
- Set up of automated campaign workflows/logic eg) welcome campaigns, nurture, reengagement, crosspollination
- Manage platform (Sailthru) platform relationship, including access, training and clear plan for troubleshooting issues/bugs
- Provide regular insights/data, analysis and feedback
Skills and experience
- A strategic thinker
- Excellent stakeholder management
- A collaborative, cando attitude
- Excellent verbal and written skills
Please and send your CV via the link.
Advertised: 19 May 2023 AUS Eastern Standard Time
Applications close: 16 Jun 2023 AUS Eastern Standard Time
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