Market Research Analyst - Sydney, Australia - Morgan McKinley
Description
Are you ready to bring your market research expertise to shape the future of customer experiences with a NSW Government Department ? Our client is looking for a dynamic individual to join their team and help guide the way for both individuals and businesses across the region.
About the role:
- Play a pivotal role in designing, setting up, and executing essential Customer Experience (CX) and insights programs in collaboration with stakeholders from across NSW Government
- Utilize diverse data sets, both quantitative and qualitative, to craft compelling narratives, generating clear insights and actionable recommendations
- Oversee the delivery of adhoc qualitative and quantitative customer research projects
- Identify and implement strategies to enhance sector capabilities in leveraging customer insights, offering research guidance and support to internal and external stakeholders
About you:
- 3+ years' experience in customer research or insights, either in an agency or clientside role
- Proficiency in customised market research, Customer Experience (CX), and VoiceofCustomer (VoC) research methodologies
- Strong quantitative market research skills with a bonus of qualitative research experience
- Expertise in data analysis and deriving insights from various data sources
- Experience in questionnaire design and proficiency in Microsoft Suite (especially PowerPoint, Excel, and Word)
- Familiarity with Q Research Software is a must
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