Advertising Specialist - Melbourne, Australia - Easygo

Easygo

Verified Company

Melbourne, Australia

3 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Whats in it for you:

Your role with us

As our Advertising Specialist, you'll have the power to create viral campaigns that captivate and engage our audience of streamers and gamers.

With your innovative approach to social ads, you'll connect with our audience, spark conversations, and amplify our brand's reach to new heights You may be currently working in-house or on the agency side, looking for an opportunity to take your career to the next level.

You will have a proven track record of success in managing and optimizing medium to large-scale pay-per-click advertising campaigns across various platforms including Google Ads & Bing ads.

If you've done paid Facebook & Instagram advertising or have gaming industry ad experience, that would be great

Your expertise in crafting captivating ad copy and optimizing keywords will fuel our growth and make you an invaluable asset to the team.

Your analytical mind and keen eye for detail will be instrumental in optimizing our advertising efforts.

To be successful in this role you will need demonstrated experience working in the paid digital media environment with a focus on performance-based marketing and measurement and analytics.

You will possess deep and hands-on knowledge of executing digital campaigns, including ad tagging, campaign analysis and measurement, and campaign optimization.

You will work closely with the Paid Search Media Manager & cross-functional teams to provide insights and performance reporting.

Who are we?
Our dedication to innovation drives us to deliver unparalleled gaming experiences, making us a leading force in the industry. This recognition extends beyond the virtual world, as our logos grace the grandest stages.

You might notice our logos on the sleek Alfa Romeo F1 cars, on the jerseys of Everton in the Premier League, and even inside UFC Octagons during fights.

Headquartered in the vibrant city of Melbourne, our growth has been remarkable, evolving from a tight-knit team of 20 to a thriving force of 200+ in just 3 years.

Melbourne serves as the heart of our operations, and it's here that we drive innovation and shape the future of gaming technology.

The possibilities for our future are limitless, and we are thrilled to continue pushing the boundaries, embracing exciting opportunities, and solidifying our position as trailblazers in the dynamic I-gaming sector.

Requirements:

What you'll do

Develop and execute PPC campaigns across multiple platforms, including Google Ads and Facebook Ads.
Generate, maintain, A/B test and refine ad copy, extensions, and any other campaign assets.
Conduct and review ongoing keyword research, audience & bid research and management.
Utilize advanced analytics, bidding and reporting tools to track campaign performance, budget and make datadriven decisions.
Deliver weekly/monthly reports with context around performance.
Work closely with a paid media manager to continuously monitor and optimize campaigns to meet or exceed performance goals, such as CPA, ROAS and ROI.
Collaborate with crossfunctional teams, including design, social and affiliate teams, to ensure campaigns align with overall marketing objectives, product updates, testing ideas & new offers.
Maintain a 'test and learn' culture, constantly seeking opportunities to improve performance, drive efficiency gains and improve prospect and customer experience through creatives, personalization, bonus opportunities & automation.
Stay uptodate with industry trends and updates to ensure campaigns are utilizing the latest tactics and strategies.

What you'll bring

3+ years of experience in paid advertising, with focusing on Google ads, Facebook and Instagram Ads. Knowing Google

Shopping, Facebook Ads for Ecommerce or the gaming industry is a plus.

Experienced in establishing and managing medium to largescale budgets.
Proven track record of driving exceptional campaign performance and achieving profitable results (e,g CPA, ROAS, ROI) in a competitive sector.
Indepth experience with bid management tools.
An inquisitive nature. You should be excited to check the data on all

accounts each day and find the story within the data.

Excellent verbal and written communication skills and experience

working with cross-functional teams.

Bachelor's degree in Marketing, Business, or a related field is a plus.

Benefits

Some of the perks of working for us:

EAP access for you and your family
A fulltime barista who will make you coffee, tea and fresh juices
Daily catered breakfast
Free soup on Tuesdays
Massage Wednesdays we get professionals to do this
Friday parma's/pub lunch, plus happy hour in the office from 4 pm
Fun office environment with pool tables, table tennis and all your favourite gaming consoles
Paid volunteer day
Flexible working hours
Help yourself to drinks fridges and snack shelves

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