Executive Marketer - Full Funnel Campaign Lead - Council of the City of Sydney - beBeePerformance

    beBeePerformance
    beBeePerformance Council of the City of Sydney

    6 days ago

    Administrative

    Job title: Senior Growth Marketing Manager

    Description

    Senior Growth Marketing Manager

    We are seeking a highly skilled Senior Growth Marketing Manager to lead our performance marketing campaigns. As a key member of our team, you will be responsible for driving awareness, acquisition and conversion for our products.

    • Lead the strategy and execution of integrated full-funnel performance marketing campaigns across paid search, social media and display advertising channels.
    • Own key performance metrics such as cost per lead (CPL), customer acquisition cost (CAC) and return on ad spend (ROAS), actively managing budgets and channel mix to meet commercial targets.

    You will also build and refine audience strategies using first-party data including segmentation lookalikes and remarketing for both in-network and out-of-network audiences. Additionally you will drive continuous full-funnel optimisation through structured A/B testing tailoring creative messaging experiences by channel funnel stage.



    • A number of years experience in growth or performance marketing within high-growth environments with a proven record of delivering measurable acquisition revenue outcomes.

    • Hands-on experience managing optimizing campaigns across Google Meta YouTube display platforms with a strong focus on ROI.

    • Demonstrated capability in lifecycle marketing automation optimizing journeys triggered messaging for conversion retention. Experience writing clear commercially focused briefs aligned to growth objectives testing plans is also required.,,

      Benefits:

      -
        - Our values have stood the test time If want work collaborate opinions valued your ideas make difference come place Your Work Matters.
        See what it like work MYOB [what we're all about].
      .Enhance productivity at home with corporate discounts top retailers from us take advantage Sonder which supports wellbeing team members via in-house training LinkedIn Learning conferences study assistance.<br>
      rain opportunities via variety leave options support wellbeing including up additional four weeks purchased leave generous parental domestic violence transgender community & more/ Join Our Team And Have An Impact That Matters   

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