- Lead the strategy and execution of integrated full-funnel performance marketing campaigns across paid search, social media and display advertising channels.
- Own key performance metrics such as cost per lead (CPL), customer acquisition cost (CAC) and return on ad spend (ROAS), actively managing budgets and channel mix to meet commercial targets.
- A number of years experience in growth or performance marketing within high-growth environments with a proven record of delivering measurable acquisition revenue outcomes.
- Hands-on experience managing optimizing campaigns across Google Meta YouTube display platforms with a strong focus on ROI.
Executive Marketer - Full Funnel Campaign Lead - Council of the City of Sydney - beBeePerformance
Job title: Senior Growth Marketing Manager
Description
Senior Growth Marketing Manager
We are seeking a highly skilled Senior Growth Marketing Manager to lead our performance marketing campaigns. As a key member of our team, you will be responsible for driving awareness, acquisition and conversion for our products.
You will also build and refine audience strategies using first-party data including segmentation lookalikes and remarketing for both in-network and out-of-network audiences. Additionally you will drive continuous full-funnel optimisation through structured A/B testing tailoring creative messaging experiences by channel funnel stage.
Benefits:
-- - Our values have stood the test time If want work collaborate opinions valued your ideas make difference come place Your Work Matters.
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rain opportunities via variety leave options support wellbeing including up additional four weeks purchased leave generous parental domestic violence transgender community & more/ Join Our Team And Have An Impact That Matters