- Manage PR campaigns for government clients, providing strategic counsel on public policy messaging, media relations, and stakeholder engagement.
- Develop communication strategies that align with government priorities, building public understanding and support for key initiatives.
- Create press releases, media pitches, speeches, reports, and other content tailored to government narratives.
- Build and maintain strong relationships with media outlets, government officials, and public sector stakeholders.
- Work closely with senior leadership to support business development and expand our portfolio of government clients.
- Manage client budgets and resources in coordination with the Senior Account Director and Account Director.
- Support and mentor junior team members, fostering a collaborative and results-driven environment.
- Keep clients informed on the effectiveness of campaigns, providing regular reports and adjusting strategies as needed.
- Experience in government PR, public affairs, or working with public sector clients is highly desirable but not essential.
- Strong expertise in earned media and strategic communications, with the ability to craft compelling narratives.
- Exceptional relationship-building skills, with the ability to develop genuine connections with media, government representatives, and key stakeholders.
- Deep understanding of the media landscape and the dynamics of public policy communications.
- Strong writing skills, with the ability to develop strategic messaging, media releases, speeches, and reports.
- A proactive and strategic thinker, able to manage complex projects, meet deadlines, and navigate the intricacies of government communications.
- Experience managing client relationships and driving successful PR campaigns.
- Flexibility: Work when and where you're most productive.
- Work-Life Balance: Enjoy 5 weeks of annual leave after 2 years of service, along with 3 company-wide wellness days per year.
- Career Development: Access to global career development and learning opportunities through Dentsu University.
- Corporate Social Responsibility: Participate in volunteer initiatives and give back to the community.
- Wellness Benefits: Comprehensive wellness programs.
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Account Manager - Melbourne - Dentsu Aegis Network Ltd.

Description
Job Description:
As a PR Account Manager for Dentsu Creative Public Relations, you will lead high-profile public relations campaigns for government clients, influencing public opinion and driving change across key sectors. This role offers a unique opportunity to work with government clients to deliver meaningful campaigns that impact public policy, drive social change, and engage communities.
About the Role:
You will take charge of managing day-to-day client work, focusing on high-impact government communications. Key responsibilities include developing strategic communications programs, pitching behaviour change campaign materials, and building relationships with key stakeholders.
Core Responsibilities:
Requirements:
About Us:
Dentsu Creative Public Relations brings together the strengths of legacy agencies to create a fully integrated PR agency. With a commitment to delivering impactful communications strategies for government clients, we specialize in behaviour change, public affairs, and media relations that connect with diverse audiences and influence change.
What's in It for You:
Location:
Melbourne
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Permanent
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