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  • Campaign Manager - New South Wales - Optus

    Optus
    Optus New South Wales

    3 weeks ago

    optus background
    Description

    Job Summary

    As a key member of our team, you will be responsible for managing end-to-end campaign automation to drive data-driven lead generation efforts. You will leverage and optimize a diverse Martech stack, including Marketo, Salesforce Marketing Cloud, Gong, Sales Loft, and 6Sense, ensuring seamless platform operations.

    Key Responsibilities

    • Manage end-to-end campaign automation to drive data-driven lead generation efforts.
    • Leverage and optimize a diverse Martech stack, including Marketo, Salesforce Marketing Cloud, Gong, Sales Loft, and 6Sense, ensuring seamless platform operations.
    • Integrate Martech tools with CRM systems and reporting platforms (e.g., Tableau, Power BI) to enhance campaign performance and reporting.
    • Develop and execute email marketing campaigns, lead nurturing and scoring strategies, audience segmentation, and omnichannel CRM initiatives to expand reach and engagement.
    • Continuously monitor and analyze key performance metrics (e.g., lead volume, conversion rates, opportunities, Gross Adds) across all campaigns and report the performance during monthly BPRs and QBRs.
    • Oversee a team of technical specialists based offshore, ensuring smooth execution of campaigns, reporting, and related tasks.
    • Work closely with Marketing, Digital, GTM, and CVM teams to align campaign strategies with business goals and ensure cohesive execution.

    Requirements

    • Bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field.
    • Extensive experience in campaign management, particularly in B2B email marketing and Martech for the Mid-Market and Enterprise segments.
    • In-depth understanding of CRM systems Salesforce, uCRM and marketing automation tools Marketo, Salesforce Marketing Cloud.
    • Knowledge of collaborating with cross-functional teams, particularly in Marketing, Digital, GTM, and CVM functions.

    About Us

    We are a business fueled by optimism, unwavering customer focus, and a team of amazing people. We value diversity and say 'yes' to embracing individual differences. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please contact us.


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