Communications Lead – Clinical Referral Pathways - Perth, Australia - WA Primary Health Alliance

Description

About Us

WA Primary Health Alliance (WAPHA) is a not-for-profit organisation that operates 3 of the 31 Primary Health Networks (PHNs) spread across Australia.

Established in 2015, the PHN Program aims to strengthen and sustain primary health care through partnerships and strategies that demonstrate a one health system philosophy, improve people's access to services and hence their health outcomes.

We achieve our aims by:

• Supporting general practice to deliver the highest quality patient care.
• Funding local primary health care services based on community need.
• Connecting local services to simply the health care system.
• Having a strong emphasis on system reform.

Due to the nature of our funding and activities, WAPHA operates in a dynamic environment. Adaptability and flexibility are therefore necessary to respond to changes as they occur.

We encourage applications from every background and ability, including but not limited to, Aboriginal and Torres Strait Islander people, LGBTIQA+ people, people from multicultural backgrounds and people with disability.

Further information about our values, workplace and culture can be found at

The role

The Communications Lead will play a pivotal role in leading the development, delivery, and measurement of evidence-based, strategic communications and marketing activities for the Clinical Referral Pathways (CRP) program. The role will involve implementing effective and innovative communication, engagement, branding, and marketing strategies to raise the profile of WAPHA's Lead PHN role, CRP, and the CRP team. This includes building and protecting reputations, communicating CRP's value to stakeholders, and nurturing quality relationships with PHNs and other stakeholders. As the Communications Lead for the Clinical Referral Pathways Program, you'll be the driving force behind our strategic communications and marketing efforts. From developing national communications strategies to managing brand identity and implementing innovative marketing initiatives, your role is pivotal in shaping how we engage with our stakeholders and drive positive change in the health care sector. Ready to take the next step in your career and make a real impact on primary health care? We're looking for passionate, driven individuals to join our team and help us shape the future of health care in Australia.

This role will be offered as a Full time Maximum Term contract until 29th May 2025 and offers the flexibility to work from home and office. We can consider part-time availability.

Key tasks and responsibilities include but not limited to:

• Developing and leading the national communications strategy for CRP.
• Managing a strong brand identity for CRP and overseeing all related assets and activities.
• Implementing marketing initiatives to drive acceptance and uptake of the CRP solution.
• Ensure external communications developed for use by other PHNs are tailored and targeted to the right audiences.
• Supporting the CRP team in building and maintaining positive relationships with stakeholders.
• Managing reputational risk and developing an issues communications plan.
• Ensuring timely and appropriate media and social media responses.
• Developing and maintaining external communication strategies, plans, and channels.
• Providing communications leadership to the CRP team and collaborating with the leadership team.
• Lead the development, enhancement and use of internal PHN communication channels (e,g, intranet, electronic direct mail, customer relationship management) and ensure they are used to best effect.

About you

To be considered for this role, candidates must meet the following selection criteria:

Essential experience and education

• Significant experience in a senior communications or marketing role.
• Experience in setting and leading communication and marketing strategies.
• Experience in brand development and management.
• Excellent grasp of digital communication, in particular website and intranet content management.
• Able to take complex topics and craft into change communications that meet the needs of the audience.
• Experience dealing with and influencing high-level internal and external stakeholders.
• Relevant degree in marketing or communications field.
• Strong verbal and written communication skills with exceptional attention to detail.
• Demonstrate constructive decision making and problem-solving skills, including the ability to prioritise.

Preferred Skills and Knowledge

• An understanding of the primary health care sector and digital health technology.
• At least two years' managerial experience.

Our Benefits

• Hybrid working arrangement that combines remote work (3-4 days per week) with office presence in our modern Subiaco office (1-2 days per week).
• Commitment to employee development.
• Salary packaging - WAPHA's arrangement allows for a maximum of $15,900 for general living expenses and $2,650 for entertainment benefits per fringe benefit tax year.
• Competitive salary.
• Professional development allowance ($1k per year).
• Employee Assistance Program.
• Additional paid parental leave.
• Gifted paid day off during Christmas shut down period.
• Annual $200 health and wellbeing reimbursement scheme.
• All employees have access to LinkedIn Learning.
• Study leave options available.
• Option to purchase additional leave.
• 13 weeks long service leave after 10 years of continuous services (accessible on a pro-rata basis after 7 years).

To Apply

Please submit your application by clicking the 'Apply' button.

Your application should include your CV along with a cover letter. The cover letter should outline your interest in working for WAPHA and address the selection criteria as outlined in the job advertisement demonstrating your skills and experience relevant to the requirements of this role.

Applications close Tuesday 7th May 2024.

WAPHA reserves the right to commence shortlisting prior to the advertised close date.

For further information please email Please note that applications must be submitted via the link provided – applications received by email will not be accepted.

Applicants must hold current, unrestricted working rights in Australia to be eligible for this role. Candidates without valid authorisation to work in Australia will not be considered. Compliance with all relevant employment laws and regulations is mandatory.

WA Primary Health Alliance builds and strengthens primary health care in Western Australia, so people can access the services they need closer to home. As the operator of all three Primary Health Networks in Western Australia, we aim to ensure that the people most at risk of poor health have access to quality care. By working closely with GPs, health professionals, service providers, hospitals, government, and the community to strengthen primary care state-wide, we are delivering better health, together. The Strategy & Engagement Portfolio focuses on strategy development, strengthening external stakeholder relationships and positioning WAPHA to meet its strategic goals and align its activities with the seven PHN Health Priority areas set by the Australian Government. The Strategy & Engagement Portfolio works across WAPHA and with external stakeholders to set strategic direction and priorities, lead and facilitate stakeholder engagement, communicate our purpose and the outcomes of our work in the community, ensure our work is informed by analysis and translation of national and state health policy, define program goals, support innovation in Australian Government funded programs, and lead the preparation of strategic frameworks, policy submissions and position papers.

The Portfolio's three teams are Strategy and Policy, Stakeholder Engagement and Communications.