- Develop the Centre's Marketing Plan and oversee flawless execution of key marketing campaigns (including co-ordination of all stakeholders)
- Coach, lead and develop a small team.
- Manage the centre marketing budget.
- Lead Centre communications / content plan across owned, earnt and bought channels.
- Deliver an annual Centre event program.
- Lead and practice everyday innovation and thought leadership, identifying process improvement opportunities.
- Assisting retailer engagement through driving regular communication and gaining support via participation in promotional activities.
- Supporting PR opportunities, especially via local media relationships.
- Working effectively with agencies and external suppliers to deliver quality creative assets and services on time and on budget.
- Actively engaging and responding to new initiatives, looking for ways to make them work.
- Actively connecting and engaging with local community groups to foster relationships and opportunities.
- Tertiary qualifications in Marketing/Business discipline
- Hands on Marketing Management experience and experience leading small teams.
- You will be a passionate, dynamic, self-motivated individual who enjoys working in a high performing culture.
- Skills – communication, brand management, customer experience/guest services, digital & social, media & PR, event management, research & analysis, negotiating.
- Understanding of consumer behaviour
- Attention to detail and excellence in execution.
- Ability to adapt to a 7 day a week dynamic environment – Including Duty Manager shifts.
- Someone with a passion for the retail sector
- A collaborative, welcoming, inclusive, and supportive culture
- Life Leave – additional five days paid leave to use however you like on top of your four weeks annual leave.
- Diverse career paths - Opportunities to cross-skill and develop working with over 70 different professions within the team.
Marketing Manager - Melbourne, Australia - Scentre Group
Description
Your opportunity
Our Marketing Team's focus on delivering exceptional customer experiences every day - through assisting the Centre team to execute best-in-class activations and campaigns, partnering with retailers and connect with customers and the community.
Your role as the Marketing Manager – Westfield Geelong is to inspire and deliver exceptional customer experiences every day - by engaging and connecting with customers and the community, partnering with retailers, and using insights to influence key asset decisions.
Day to day, your main responsibilities will include (but not be limited to)
This is a Full-time opportunity, and as a part of our Asset Team, you will also have Duty Management responsibilities from time to time too, where you will be required to work a weekend shift (on a roster), which will be balanced with a day off in lieu.
What will set you apart from the rest?
You will be a confident and passionate self-motivated individual who enjoys working in a high performing culture. We are also looking for:
What sets us apart from the rest?